Tag Archive: Fargo

Republican Repetition and the “Fargo” TruCoat scene

Republicans sell politics like selling cars

In one of the early scenes in the Coen Brothers’ 1996 film Fargo,” car salesman (and central figure) Jerry Lundegaard has an exchange with an irate customer and his wife about the unwanted installation of TruCoat on the car they ordered. Here’s part of the exchange, the video for which is linked above:

CUSTOMER
We sat here right in this room and went over this and over this!

JERRY
Yah, but that TruCoat –

CUSTOMER
I sat right here and said I didn’t want no TruCoat!

JERRY
Yah, but I’m sayin’, that TruCoat, you don’t get it and you get oxidization problems. It’ll cost you a heck of lot more’n five hunnert –

CUSTOMER
You’re sittin’ here, you’re talkin’ in circles! You’re talkin’ like we didn’t go over this already!

JERRY
Yah, but this TruCoat –

Not surprisingly, as the scene ends, the salesman has worn down the customer by sticking to and repeating his agenda, and the customer grudgingly pays for something he did not want. This sales tactic is very similar to the Republican Party’s successful use of repetition in the political arena to get what they want, even when most of us do not agree with it.