http://www.youtube.com/watch?v=SWdyOVC4Dvs
Republicans successfully use neuro linguistic programming (NLP) in their political messaging. That is, Republicans use and repeat loaded words or short phrases connected with names, issues, programs, bills, laws etc. in order to make voters feel a certain way. Thus, you can find many examples of Republicans praising other Republicans as “strong leaders” who take “decisive action.” On the flip side, Republicans use negative-sounding (and often flat-out false) terms like “liberal media” and “death panels” to achieve a negative effect. Republicans frequently use words such as “Muslim,” “Kenyan” and “socialist” for this reason after uttering President Obama‘s name. A list of many of these loaded Republican phrases is contained here. Through repetition, these Republican terms often sink into our brains and affect the way we feel.
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It was a remarkable week as North Carolinians voted on Tuesday to ban same-sex marriages and domestic partnerships, President Obama on Wednesday historically stated that he supports gay marriage, and then, less than 24 hours later, Willard Romney’s campaign was rocked by the story that, during high school, Romney led an assault on a fellow student who had longer hair and was thought to be gay. Obama’s use of the presidential “bully pulpit” only made it that much clearer that Romney and the Republicans have a “bullying pulpit” problem.
The Romney bullying story, and Romney’s incredulous answers about it (saying he doesn’t recall the incident but somehow recalls that he didn’t know the sexuality of the victim at the time), are bad enough by themselves. But they are much worse when viewed as part of the larger narrative against Romney and the Republican Party as mean-spirited bullies in virtually all areas.
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