Category Archives: Messaging Maxims

With Harris and Walz, the era of Democrats playing “we go high” defense is over

Minnesota Governor Tim Walz

At the 2016 Democratic National Convention, First Lady Michelle Obama said about Republicans, “when they go low, we go high.” That was after more than seven years of Republicans going ever lower and lower, both in their rhetoric and their actions. Some of these many Republican low points include falsely and repeatedly questioning President Barack Obama‘s citizenship (i.e. “birtherism”), and denying President Obama a hearing for his U.S. Supreme Court nominee, Merrick Garland.

Eight years later, it appears Democrats finally have had enough of Republicans’ low behavior. The fantastically enthusiastic response of Democratic voters to the 2024 presidential ticket of Vice President Kamala Harris and Minnesota Governor Tim Walz demonstrate that the party’s base wants leaders who not only are smart and competent, but who are also willing to go on offense against Donald Trump, his running mate J.D. Vance, and the Republican Party.

First of all, in supporting Vice President Harris, Democrats are getting someone with a background as a tough prosecutor. Thus, the theme of The Prosecutor vs. The Convicted Felon (meaning of course Donald Trump, already convicted of 34 felonies and facing more prosecutions) is a natural one that will surely be used over and over.

Moreover, by choosing Tim Walz as her running mate, Vice President Harris doubled down on taking the fight to the Republicans. Indeed, that became obvious even before Harris announced Walz as her running mate, as Walz coined the term “weird” to describe Trump and Vance back on July 23. This “weird” meme has really taken off, and in his first appearance with Harris, in Pennsylvania on Tuesday, Walz went one better, saying that Trump and Vance were both “creepy, and yes, just weird as hell.” In his speech, Walz even alluded to Vance’s problems with couches (those unfamiliar with the subject can easily look it up). This shows that Walz is savvy when it comes to new media, such as Tik Tok, that he says his Gen Z kids use.

Messaging Maxim #10: Don’t concede too much

Democrats: more Batman, less Bruce Wayne

There are two things that Democrats keep doing lately which are not helpful to President Joe Biden or the Democratic Party’s chances in the 2024 elections. Both of them have to do with conceding too much to Republicans. First, we see a lot of variations of “Biden is old, but Trump is ______” (crazy, a Nazi, a felon, etc.) from Democrats. While the descriptions of Trump are true, the part that often gets left out is that Donald Trump is also old. He’s nearly the same age as Biden. Moreover, Trump has displayed more signs of physical and cognitive impairment than Biden, from struggling with ramps and water bottles, to forgetting family members’ and opponents’ names, and others. Therefore, the “Biden is old but Trump …” statements are too weak.

Second, we see Democrats repeating mainstream “news” media memes that, we should all know by now, skew Republican. An example of this has occurred this week. The stock markets are hitting new records, in large part because inflation has been tamed on President Biden’s watch, and the business and banking communities are expecting the Federal Reserve to lower interest rates sooner than later as a result. However, a number of financial news articles, such as this one from Reuters on Tuesday have added a third reason:

increasing expectations of a second Trump presidency in the wake of a failed assassination attempt raised hopes of a looser regulatory environment.

That is a crazy premise for a news report. While plenty of folks across the political spectrum wish Trump a speedy recovery, why would a failed assassination attempt “increas[e] expectations of a second Trump presidency”? On the contrary, according to Newsweek, “Donald Trump Does Not Get Post-Shooting Poll Boost.” Indeed, after a two-week media frenzy, President Biden is going into November’s election in an even stronger position, weathering the storm against him and now more likely to win than Trump, according to fivethirtyeight.com. Biden, not Trump, is therefore the Comeback Kid at the moment, and Democrats should never concede that Trump has a better chance to win, especially for the sole reason of being shot at.

Biden hammers Trump with new ad campaign

President Joe Biden, statesman

President Joe Biden‘s reelection campaign announced a new $50 million advertising campaign this week, aimed at drawing what is described as “contrasts” between Biden and his opponent Donald Trump in advance of their first debate scheduled for June 27. Based on the first ad released as part of this ad campaign (view the ad here), “contrasts” is a nice way to put it. The ad, titled “Character Matters,” begins by stating that Trump has “been convicted of 34 felonies, found liable for sexual assault, and he committed financial fraud.” The contrast part comes in next:

Meanwhile, Joe Biden’s been working, lowering healthcare costs, and making big corporations pay their fair share. This election is between a convicted criminal who’s only out for himself, and a president who’s fighting for your family.”

There are several reasons why this new Biden ad is so good. First, it forcefully goes on offense, something for which Democratic voters have been clamoring for decades, and for which we have been calling since the beginning of Messaging Matters. Second, Biden’s ad is accurate, as opposed to some deceptively edited or “deepfake” ad or video of the type that Republicans are now creating and distributing. Such accuracy is important both to maintain Democratic standards, and because, if the ad was inaccurate, the mainstream media would spend their time attacking it. Third, the ad contrasts Trump’s criminal convictions with Biden’s competent, effective work for Americans, adding the zinger that Trump is “only out for himself.” In short, the Biden campaign ad does a lot, in a simple way, in 30 seconds.

Moreover, this was just the first ad of the new Biden campaign effort. Suffice it to say, we cannot wait for the next one.

Photo by Number 10, used under Creative Commons license. https://is.gd/AbBULo

Howard Stern, the Democrats’ new best friend

Howard Stern, woke this week

Usually, blunt and crude radio personalities like Howard Stern are not great Democratic role models. That’s because they will often make “edgy” remarks about women, minorities or cultural issues to get a laugh, a reaction and/or higher ratings. This week, however, Stern made comments — not once, but twice — that would cause a Democrat to blush with pride.

First, on his SiriusXM satellite radio show this past Monday, Stern went off on Republicans’ pathological use of the term “woke” as a criticism of Democratic values.:

I kind of take that as a compliment, that I’m ‘woke.’ … To me, the opposite of ‘woke’ is being asleep…. And if ‘woke’ means I can’t get behind [Donald Trump], which is what I think it means, or that I support people who want to be transgender, or I’m for the vaccine — dude, call me ‘woke’ as you f‑‑‑ing want.

As to the Trump supporters who most often use the “woke” term against Democrats, Stern said:

I want to read legitimate news sources. Here’s how ‘woke’ I am: I believe the election was not rigged.

Continuing on the subject of the latest updated COVID vaccine (which many Republicans criticize as “woke,”), Stern added that he recently received it:

I’m not for stupidity…. F‑‑‑in’ science. This f‑‑‑ing country is so great…. I am ‘woke,’ motherf‑‑‑er. And I love it.

As if this weren’t enough to endear Stern to Democrats and rational Independents, on Monday he also attacked MAGA Republican Congresswoman Lauren Boebert for her recent tawdry behavior, which included vaping, groping with her date, taking selfies, etc. in a crowded Denver theater, all of which got the pair kicked out. Responding to a caller who brought up the topic, Stern said:

Lauren Boebert is a disgrace to this country! Forget the politics. She’s in a ti–y dress. She’s with some dude. Looks like she’s obviously vaping, but also looks like she might be grabbing his p—s during ‘Beetlejuice.’

Stern also reportedly “ripped [Boebert] for being a liar after she initially denied that she vaped during the musical.” According to Stern:

I don’t know what’s going on in Colorado. What are they — just got dumb people in Colorado. How do you elect someone like her? …. I mean, how did she win an election? How does a woman like that win an election? You know, there’s certain standards. Once you get caught lying like that, goodbye!

While we would likely choose different language, on this occasion at least, Howard Stern demonstrated to Democrats how to go on offense against the Republicans. For this, he deserves our applause and our attention.

Photo by Bill Norton, used under Creative Commons license. https://is.gd/sRfPnu

Is this the greatest political ad ever made?

Several days ago, Progress Action Fund, which “produces & runs ads to defeat Republicans in swing districts,” came out swinging in Ohio with one of the most hard-hitting political ads we’ve ever seen. Here‘s the ad on YouTube (if you can’t view it below, the previous link also goes to to ad), entitled “Ohio Republicans in Your Bedroom”:

This 30-second ad features a scantily-clad couple in bed, kissing and embracing. The woman asks the man if he has a condom. He reaches for one in a drawer, and all of a sudden another hand grabs it away. It’s a scary-looking old man in a suit, who says:

Sorry, you can’t use those…. I’m your Republican Congressman. Now that we’re in charge, we’re banning birth control.

The woman then shouts at the Congressman:

This is our decision, not yours. Get out of our bedroom!

Let’s mention the Toxic Bird Guy less

Replacing the bird with the Mastodon

This past month, social media platform users and just about everyone else who follows or uses media have witnessed a flurry of movement away from Twitter. So many people are folding their Twitter tents that the activity has been given various monikers, such as #TwitterMigration and #twexit. Messaging Matters is part of this migration, having moved over to the rapidly-growing Mastadon site @MessagingMatters@mstdn.social. The reason for numerous Twitter refugees, of course, is that upon Elon Musk‘s takeover of Twitter, he has systematically wrecked the place, and turned it into a right wing, conspiracy-embracing, Nazi-enabling propaganda network. Musk’s stated intentions of “free speech” have gone out the window, as folks who still post there (such as @joshuatopolsky@mastodon.online) are even reporting that “Twitter is now automatically marking links to mastodon as ‘sensitive’ (aka dangerous) and forcing users who get them to ‘appeal’ the claim.”

Elitist Dr. Oz is the new Mitt Romney

Latest attack on Dr. Oz

In the 2012 presidential election, Republican nominee Willard Mitt Romney inadvertently and repeatedly identified himself as Mr. Elitist/Moneybags/1%, and his Democratic opponent, President Barack Obama, quickly took advantage of the theme. The Obama campaign thus followed our Messaging Maxim #4: Feed the Narrative. Indeed, Romney fed this narrative himself, for example, by talking about his dressage horse Rafalca, revealing that his family travels by car with their dog strapped to the roof, and his infamous “WaWa’s” moment, where, getting the name wrong, Romney claimed to buy “hoagies” at gas station convenience stores. Needless to say, President Obama defeated Romney in a landslide.

Now, 10 years later, TV personality Dr. Mehmet Oz is committing many of these same elitist reveals as the Republican nominee for the U.S. Senate in Pennsylvania. Here is a handy chart showing how Dr. Oz is the new Mitt Romney:

Messaging Maxim #9: Call out the Straw Man

Thanksgiving dinner with a side of Straw Man?

If your Thanksgiving dinner included any lively political discussion, chances are someone brought up a Straw Man argument. This is a type of logical fallacy whereby:

someone takes another person’s argument or point, distorts it or exaggerates it in some kind of extreme way, and then attacks the extreme distortion, as if that is really the claim the first person is making.

In the political arena, Republicans often use the Straw Man against Democratic proposals by making false, overbroad generalizations about the proposals, and then going after the fictional scenario they just concocted. For example, President Joe Biden and Congressional Democrats have proposed, in the Build Back Better legislation that was recently passed by the U.S. House of Representatives, to raise income taxes only on households with over $400,000 annual income. Indeed, many Americans would see lower taxes under the Democratic proposal. But you are hearing Republicans say instead that President Biden and the Democrats want to raise taxes on “middle class Americans.” A similar Republican Straw Man from the past is the PolitiFact Lie of the Year 2010 that President Barack Obama‘s Affordable Care Act was “a government takeover of healthcare,” when in fact the law left our private healthcare and health insurance systems in place. Note that such Straw Man arguments often feed existing political narratives, such as the Republican narratives that Democrats favor “Big Government” and “higher taxes.”

Republican Repetition and the “Fargo” TruCoat scene

Republicans sell politics like selling cars

In one of the early scenes in the Coen Brothers’ 1996 film Fargo,” car salesman (and central figure) Jerry Lundegaard has an exchange with an irate customer and his wife about the unwanted installation of TruCoat on the car they ordered. Here’s part of the exchange, the video for which is linked above:

CUSTOMER
We sat here right in this room and went over this and over this!

JERRY
Yah, but that TruCoat –

CUSTOMER
I sat right here and said I didn’t want no TruCoat!

JERRY
Yah, but I’m sayin’, that TruCoat, you don’t get it and you get oxidization problems. It’ll cost you a heck of lot more’n five hunnert –

CUSTOMER
You’re sittin’ here, you’re talkin’ in circles! You’re talkin’ like we didn’t go over this already!

JERRY
Yah, but this TruCoat –

Not surprisingly, as the scene ends, the salesman has worn down the customer by sticking to and repeating his agenda, and the customer grudgingly pays for something he did not want. This sales tactic is very similar to the Republican Party’s successful use of repetition in the political arena to get what they want, even when most of us do not agree with it.

Final nail in the coffin for “Defund the Police” slogan?

Americans like their police functional, not defunded

“Defund the Police” was a horrible slogan from the get-go. First, after widespread negative reaction, many of the folks on the far left who originated and shared the slogan early in 2020 later backtracked, saying “it doesn’t really mean what it says.” If true, that of course demonstrates that this plain three-word slogan was a lousy one to begin with. Second, “Defund the Police” fed into a false, long-running Republican narrative that Democrats are somehow “soft on crime.” Feeding the other side’s negative narrative about you is something politicians, political parties and organizations should never want to do.

Now comes further proof that the liberal “Defund the Police” slogan, which was rejected by presidential candidate Joe Biden and the mainstream Democratic Party before and after the 2020 elections, was wrong-headed: a new poll from the reputable Pew Research Center which shows that a growing number of Americans want more, not less (or no) spending for police. Some of Pew’s findings are:

–The share of adults who say spending on policing in their area should be increased is now 47%, up from 31% in June 2020. This includes 21% who say funding for their local police should be increased a lot, up from 11% who said this last summer.

–Support for reducing spending on police has fallen significantly: 15% of adults now say spending should be decreased, down from 25% in 2020. And only 6% now advocate decreasing spending a lot, down from 12% who said this last year.

–The share of Democrats who say funding for local police should be decreased has fallen markedly – from 41% in 2020 to 25% today. By comparison, the share of Republicans who prefer less spending – which was already quite low – has moved incrementally lower. Growing shares of Republicans and Democrats alike now say police funding should be increased in their area.