Democrats use MLK Day to push for voting rights

Martin Luther King, Jr. Memorial, Washington, DC

Every year on Martin Luther King, Jr. Day, we hear platitudes from politicians honoring the fallen civil rights leader. At least Democrats mean their praise of Dr. King sincerely; Republicans clearly do not. Indeed, according to one recent poll, a majority of Republicans do not even think MLK Day should be a national holiday. But yesterday, many Democrats took an effective extra step: they linked Martin Luther King, Jr. Day with voting rights. Specifically, Democrats, including Dr. King’s own children, cited MLK Day to call for passage of the John R. Lewis Voting Rights Advancement Act that has been passed by the U.S. House and is currently pending before the U.S. Senate.

Such linkage between MLK Day and voting rights, for example was all over Twitter:

Likewise, various organizations such as Bold ReThink, When We All Vote and Generation Progress sent out emails specifically calling on citizens to “honor MLK’s legacy” by contacting their U.S. Senators to pass the John R. Lewis Voting Rights Advancement Act.

In linking MLK Day directly with a call for passage of pending voting rights legislation, Democrats followed a couple of our Messaging Maxims, including #1: Go on Offense and #2: Rinse and Repeat. As these Democratic calls made clear, Dr. King regarded voting rights as one of the fundamental and necessary civil rights from which many other rights flow. King knew that, without being able to vote freely and fairly, minorities can never achieve true equality or full justice in America.

Photo by Kimberly Vardeman, used under Creative Commons license. https://is.gd/wWIaqQ

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