In the 2012 presidential election, Republican nominee Willard Mitt Romney inadvertently and repeatedly identified himself as Mr. Elitist/Moneybags/1%, and his Democratic opponent, President Barack Obama, quickly took advantage of the theme. The Obama campaign thus followed our Messaging Maxim #4: Feed the Narrative. Indeed, Romney fed this narrative himself, for example, by talking about his dressage horse Rafalca, revealing that his family travels by car with their dog strapped to the roof, and his infamous “WaWa’s” moment, where, getting the name wrong, Romney claimed to buy “hoagies” at gas station convenience stores. Needless to say, President Obama defeated Romney in a landslide.
Now, 10 years later, TV personality Dr. Mehmet Oz is committing many of these same elitist reveals as the Republican nominee for the U.S. Senate in Pennsylvania. Here is a handy chart showing how Dr. Oz is the new Mitt Romney: