Tag Archive: Twitter

Using language as a weapon to oppose the NRA

High school students march against gun violence in Minneapolis, MN.

The mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida has led to a renewed movement against the “guns everywhere” policy pushed by the National Rifle Association (NRA) and the Republican Party members who receive so much NRA funding. Led initially by surviving students from Douglas High School, but now joined by many other individuals and groups, there are marches, protests, school walkouts, phone calls, emails, campaigns on social media such as Facebook and Twitter, and other efforts taking place to safeguard America’s children and adults. The momentum appears to be building and the tide may be turning in favor of steps such as Universal Background Checks for all firearm purchases, a renewed Assault Weapons Ban, and more. But as with all movements, the goals of this movement need to be articulated in a simple and powerful way in order to win over hearts and minds. So the question becomes, what is the best way to describe what this movement is fighting for?

Republican Senator Marco Rubio, the gun violence goat

U.S. Senator Marco Rubio of Florida

After the Parkland, Florida school shootings last Wednesday that left 17 dead, most of them schoolchildren, one of the people who comes off looking the worst is Florida’s Republican U.S. Senator, Marco Rubio. Let’s look at Rubio’s responses to the Parkland shooting:

First, Rubio offered prayers, as Republicans typically do. However, Rubio’s version was to admit that his previous prayers did not work:

What Omarosa says about Donald Trump is relevant

Reality TV star and ex-Trump White House official Omarosa

Let’s first stipulate that things are strange when the discussion of the White House involves one reality TV show contestant talking about a reality TV show host. Nevertheless, that is the world we now live, where Donald Trump hired Omarosa Manigault-Newman to work in the White House Communications department, and then fired her one year later. Post-firing, Omarosa (now famous enough for first name only), known as a reality TV “villain” from Trump’s “The Apprentice” and “Celebrity Apprentice” shows as well as other TV programs, quickly landed on the new season of CBS reality TV show “Celebrity Big Brother.” There, she has already made waves for her ominous comments about Donald Trump. While many people dismiss Omarosa as just a media attention “whore,” she has twice been in a unique position to judge Trump, thus her comments about the danger of Trump’s presidency are relevant.

Democratic framing guru says stop talking about Trump’s tweets

Thinking about Twitter

This blog was founded on the principles of Dr. George Lakoff, former Professor of Cognitive Science and Linguistics at the University of California at Berkeley and the sometimes official, sometimes unofficial messaging and framing guru of the Democratic Party. Last November, we covered an intriguing question Lakoff raised in his blog: “Why are you a Democrat?” Therefore, we are especially interested in Lakoff’s recent piece, where he tells Democrats to stop sharing, repeating and talking about Donald Trump‘s tweets.

NBC’s Kasie Hunt blames “both sides” for problems in Washington, gets slammed

Democratic Rep. Keith Ellison and colleagues demonstrating against GOP government shutdown in 2013.

Today, Kasie Hunt of NBC News took to Twitter to blame “both sides” for the current mess in Washington, including another potential federal government shutdown. Here’s Hunt’s tweet:

Almost immediately, Hunt got slammed on Twitter by many people who all had essentially the same reaction. Here are a few samples, including one from Messaging Matters:

Alabama Senate victory shows Democrats they must work harder

Roy Moore rides off into the sunset

Last Tuesday, Democratic candidate Doug Jones won a stunning upset over Republican Roy Moore in the Alabama U.S. Senate special election. Jones’ win was remarkable given that this Senate seat went over 97 percent for Republican incumbent Jeff Sessions (who early this year left to become U.S. Attorney General in the Donald Trump administration) the last time it was contested in 2014. The Democrats did not even field a challenger to Sessions that time. There were several keys to Jones’ victory, each of which shows that the Democrats can beat the Republicans at the voting booth, if they work extra hard on several fronts:

Democrats attack “GOP tax scam”

Democratic House Leader Nancy Pelosi with another recent messaging effort

It is very rare for the Democratic Party to come up with a phrase, and have members hammer it home in unison. Thus, it’s noteworthy that leading Democrats are doing just that regarding the Republican U.S. Senate and U.S. House tax bills released over the past week. The Democrats are using the phrase “GOP Tax Scam” to attack these plans. Here is a sampling of those Democratic attacks on Twitter:

Messaging guru George Lakoff asks: Why are you a Democrat?

Democratic Donkey

Dr. George Lakoff, retired professor of cognitive science and linguistics at the University of California at Berkeley and a communications guru for Democrats, asks this week’s key question: “Why are you a Democrat?” Lakoff’s question can be found at his blog, and on his Twitter feed:

Lakoff’s question comes at a crucial time for Democrats.

Republican Senators sending mixed messages

Sen. John McCain at a recent hearing.

It was big news on Tuesday when Republican U.S. Senator Jeff Flake of Arizona took to the Senate floor to announce that he would not run for re-election, and to attack Donald Trump and fellow Republicans for enabling the Trump administration’s “flagrant disregard for truth or decency” and a “regular and casual undermining of our democratic norms.” Just hours later, however, Flake joined all but two of his Republican colleagues to strike down a new rule from the Consumer Financial Protection Bureau (CFPB) that would have allowed class action lawsuits against financial institutions for predatory and deceptive business practices. This juxtaposition between words and deeds among Republican Senators is sending a mixed message to Americans.

Instead of getting distracted, drive the narrative

 

Puerto Rico devastation from Hurricane Maria

Back in February 2011, we published Messaging Maxim #1: Go On Offense. Perhaps some folks need a refresher course. In that post, we wrote, “If you’re fighting a political battle on the other side’s rhetorical turf, you’ve already lost.” At the time, such advice was referring to phony cultural issues like “Ground Zero Mosque” and “is President Obama a Muslim?” that Republicans had ginned up and repeated everywhere they could (see Messaging Maxim #2: Rinse and Repeat). With their herd mentality, the mainstream media then picked up these issues and focused their broadcasts, cablecasts and column space on them.

Fast forward to today. Donald Trump and the Republicans are doing the same thing again, and it’s working. Currently, the phony cultural issues are: “Kneeling NFL Players” and “Harvey Weinstein.” To those, you can add, “NBC and CNN Licenses.” By next week, expect different cultural issues.