NRA | Messaging Matters

Democrats hit Trump and Republicans hard at National Convention

Former President Barack Obama, one of the key speakers at the Democratic convention.

The 2020 Democratic National Convention has ended, and it was a skillfully run, hard-hitting success During their mostly virtual event, the Democrats covered several important bases, including party unity (for example, by featuring Bernie Sanders strongly supporting the Joe Biden–Kamala Harris presidential ticket) and party appeal, by having prominent Republicans such as John Kasich, Christine Todd Whitman and others speak in support of Biden and against the reelection of Donald Trump. The Democratic convention also highlighted some stars and several stunning speeches:

Is the tide finally turning on gun violence?

Written on September 20, 2019 by Messaging Matters in Democratic Messaging

Vigil for shooting victims (Dayton, OH)

Colt Firearms recently announced that it will suspend production and civilian sales of its AR-15 semiautomatic assault rifle. Due to their design enabling shooters to kill so many people in so little time, the AR-15 (the most popular rifle in America) and similar assault weapons, such as the AK-47, are the top choices in a large number of America’s deadliest mass shootings, and the vast majority of mass shooting deaths, including:

Aurora, CO; Sandy Hook Elementary School (CT); Poway, California synagogue; New Zealand mosques; El Paso, TX; Dayton, OH (9 people killed in 30 seconds); Las Vegas, NV concert; Sutherland Springs, TX church; Marjory Stoneman Douglas High School (Parkland, FL); Santa Monica, CA; San Bernardino, CA; Albuquerque, NM; Geneva County, AL; Chattanooga, TN; Carson City, NV; and more.

In addition to Colt’s discontinuation of the AR-15, moreover, several other actions might be considered early signals that the tide of public opinion, and legislative action, may be starting to turn against gun violence. These actions include:

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Tags: AR-15, assault weapons, Beto O'Rourke, Congress, Democrats, El Paso, gun control, gun safety, gun violence, guns, mass shootings, National Rifle Association, NRA, Republicans, U.S. House, U.S. Senate

Responding to right wing talking points on guns

Written on August 6, 2019 by Messaging Matters in Democratic Messaging, Republican Messaging

Right wing New York Post now calls for Assault Weapons Ban

In the wake of last weekend’s back-to-back deadly mass shootings in El Paso, Texas and Dayton, Ohio, the arguments are flying from pro-gun right wingers who don’t want to take any action to reduce gun violence, and many Democrats (joined by others) who say that America needs common-sense gun laws. The right wing talking points have been around for years, and typically emanate from the top, meaning the National Rifle Association (NRA), which is now reduced to a pro-terrorist gun manufacturers’ trade group, as well as Republican Party professional phrase makers. So now, let’s go through some of these Republican pro-gun violence talking points, and come up with good, short responses to them. In some cases, responses have been given in recent days, and are cited here:

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Tags: ACA, Affordable Care Act, assault rifle, assault weapons, Dayton, Democrats, Donald Trump, El Paso, gun control, gun safety, gun violence, guns, mental health, NRA, Republicans, right wing

Ask Republicans these loaded questions

Written on December 11, 2018 by Messaging Matters in Democratic Messaging, Media Watch, Republican Messaging

Trump/Russia, one area where Republicans are on the defensive

Republicans know the importance of going on offense. For years, we’ve heard Republicans, from Donald Trump to Fox News talking heads to your right wing Uncle Charlie at the dinner table, begin conversations by asking loaded political attack questions against the Democrats. The topics of these questions range from immigration (“what about that caravan that’s coming to invade us?”) to the Obamas (“a terrorist fist jab?”) to the Republicans’ favorite target, Hillary Clinton (“did she use a private email server to cover up Benghazi?”) and more. As the Republicans know, when you hit your opponent with these attack questions, you frame the issue and put them on the defensive to explain why they, their party or their politicians aren’t so bad. At that point, as Willard Mitt Romney and others have stated, “if you’re explaining, you’re losing.”

But now the tables have turned. Trump/Russia and other criminal investigations are closing around Donald Trump and his family, leading to lots of deflection, excuses and explanations by Trump and the Republicans. Donald Trump’s own Twitter feed is an excellent gauge of his worry level, and right now, Trump is doing lots of desperate explaining. This is a great time for Democrats to go on offense, and ask their Republican friends the questions that will put Republicans on defense for a change. Here are some questions that you can use as conversation starters with the Republicans in your life:

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Tags: caravan, Democrats, Donald Trump, Donald Trump Jr., Fox News, Ivanka Trump, Melania Trump, Nancy Pelosi, NRA, Pizzagate, Republicans, Trump recession, Trump/Russia, Twitter

The difference between George H.W. Bush and Donald Trump

Written on December 3, 2018 by Messaging Matters in Democratic Messaging, Democratic vs. Republican Presidents

Former President George H.W. Bush

Former President George H.W. Bush, who died last Friday night at the age of 94, was a Republican through and through. Accordingly, Democrats would rightfully take issue with almost all of Bush’s presidential actions and policies. Yet, virtually all leading Democrats, including Bill and Hillary Clinton, Barack and Michelle Obama, Jimmy Carter, Nancy Pelosi, Chuck Schumer, Adam Schiff and others, have released messages of sincere and glowing praise for Bush. What’s going on?

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Tags: Americans with Disabilities Act, Caspar Weinberger, climate change, Democrats, Donald Trump, Fox News, George H.W. Bush, Iran Contra, National Rifle Association, NRA, racism, Repubicans, Russia, Supreme Court, Willie Horton

Democratic campaign theme for the 2018 midterm elections

Written on June 12, 2018 by Messaging Matters in Democratic Messaging, Democratic vs. Republican Presidents

Knotted Gun sculpture, New York City

Last month, the Democratic Party announced that it would run an anti-corruption campaign against Donald Trump and his administration in the 2018 midterm elections. We suggested that the Democrats also campaign on what they stand for, and, a few days later, the Democrats did something ingenious along those lines when they proposed that the Trump/Republican tax cuts be rolled back and the proceeds be used to fund teacher raises and school improvements such as new textbooks. Since we’ve gone through numerous special elections and primaries already, it’s time for the Democratic Party to roll out a specific, national campaign for the midterms that ties these ideas and actions together. We have the following suggestions:

Using language as a weapon to oppose the NRA

Written on February 27, 2018 by Messaging Matters in Democratic Messaging, Media Watch, Republican Messaging

High school students march against gun violence in Minneapolis, MN.

The mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida has led to a renewed movement against the “guns everywhere” policy pushed by the National Rifle Association (NRA) and the Republican Party members who receive so much NRA funding. Led initially by surviving students from Douglas High School, but now joined by many other individuals and groups, there are marches, protests, school walkouts, phone calls, emails, campaigns on social media such as Facebook and Twitter, and other efforts taking place to safeguard America’s children and adults. The momentum appears to be building and the tide may be turning in favor of steps such as Universal Background Checks for all firearm purchases, a renewed Assault Weapons Ban, and more. But as with all movements, the goals of this movement need to be articulated in a simple and powerful way in order to win over hearts and minds. So the question becomes, what is the best way to describe what this movement is fighting for?

Republican Senator Marco Rubio, the gun violence goat

Written on February 19, 2018 by Messaging Matters in Democratic Messaging, Republican Messaging

U.S. Senator Marco Rubio of Florida

After the Parkland, Florida school shootings last Wednesday that left 17 dead, most of them schoolchildren, one of the people who comes off looking the worst is Florida’s Republican U.S. Senator, Marco Rubio. Let’s look at Rubio’s responses to the Parkland shooting:

First, Rubio offered prayers, as Republicans typically do. However, Rubio’s version was to admit that his previous prayers did not work:

Just spoke to Broward School Superintendent. Today is that terrible day you pray never comes.

— Marco Rubio (@marcorubio) February 14, 2018

When it comes to gun violence, think, pray, vote

Written on February 15, 2018 by Messaging Matters in Democratic Messaging, Democratic vs. Republican Presidents, Good Government, Republican Messaging

Republicans’ dream? Lady Liberty holding a gun instead of a torch.

After another deadly school shooting involving an AR-15 semiautomatic rifle, this time in Parkland, Florida, Republicans responded with their usual calls for “thoughts and prayers.” Perhaps the worst offender was Florida’s own U.S. Senator, Republican Marco Rubio, who proved that his previous prayers didn’t work:

Just spoke to Broward School Superintendent. Today is that terrible day you pray never comes.

— Marco Rubio (@marcorubio) February 14, 2018

However, when Rubio and other Republicans want something on any other issue, from tax cuts to taking away a woman’s freedom over her own body to military spending to taking away our affordable healthcare, they don’t pray, they vote. That’s just what Americans should do here.

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Tags: AR-15, Assault Weapons Ban, Congress, Democrats, Florida, gun conrol, Marco Rubio, Nancy Pelosi, National Rifle Association, NRA, Parkland, Republicans, school shooting

Instead of getting distracted, drive the narrative

Written on October 12, 2017 by Messaging Matters in Democratic Messaging, Democratic vs. Republican Presidents, Media Watch, Messaging Maxims, Republican Messaging

Puerto Rico devastation from Hurricane Maria

Back in February 2011, we published Messaging Maxim #1: Go On Offense. Perhaps some folks need a refresher course. In that post, we wrote, “If you’re fighting a political battle on the other side’s rhetorical turf, you’ve already lost.” At the time, such advice was referring to phony cultural issues like “Ground Zero Mosque” and “is President Obama a Muslim?” that Republicans had ginned up and repeated everywhere they could (see Messaging Maxim #2: Rinse and Repeat). With their herd mentality, the mainstream media then picked up these issues and focused their broadcasts, cablecasts and column space on them.

Fast forward to today. Donald Trump and the Republicans are doing the same thing again, and it’s working. Currently, the phony cultural issues are: “Kneeling NFL Players” and “Harvey Weinstein.” To those, you can add, “NBC and CNN Licenses.” By next week, expect different cultural issues.

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Tags: California fires, climate change, CNN, Colin Kaepernick, culture war, Donald Trump, election, Facebook, gun control, guns, Harvey Weinstein, healthcare, Hillary Clinton, Hurricane Maria, Instagram, jobs, Las Vegas, NBC, NFL, NRA, President Obama, Puerto Rico, Republican Party, Russia, social media, Twitter

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