Rally for Immigration Reform, Ann Arbor, Michigan, 2010
Americans might be calling President Barack Obama the Comeback Kid. After historic mid-term election losses for his Democratic Party just over two weeks ago, President Obama, with a 15-minute announcement last night, has now maneuvered himself into the position of (a) going on offense by taking action on immigration reform; (b) igniting the hopes and the hearts of millions of Latino Americans, who comprise one of the fasting growing voting blocs in the U.S.; and (c) making the Republicans look both lazy and mean at the same time.
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U.S. Supreme Court
Last Wednesday’s U.S. Supreme Court ruling in McCutcheon v. Federal Election Commission left many Democrats and progressives dejected. The ruling from the Republican-dominated Supreme Court essentially removed any limits on aggregate political contributions by individuals, meaning that Republican billionaires like the Koch Brothers and Sheldon Adelson now can buy even more members of Congress and more elections by pumping more money into false TV attack ads against Democrats. So it’s the end of the world for Democrats, right? We say “wrong!” While Democrats of course should work to reverse McCutcheon and its predecessor Citizens United, here’s how Democrats can win elections in the meantime despite the Republicans’ dark money advantages:
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President George W. Bush announced his Medicare Part D prescription drug plan in his May 6, 2006 weekly radio address. In implementing Medicare Part D, the Republican Congress was all for extending deadlines for health insurance programs until President Barack Obama extended the March 31, 2014 Affordable Care Act signup deadline. But what was perhaps more striking about Bush’s announcement was its almost childlike simplicity of the language and delivery:
The average premium that seniors pay is a third less than had been expected, just $25 per month instead of $37 per month.
Thanks to this new coverage, America’s seniors are now getting the modern medicine they need at prices they can afford.
During George W. Bush’s presidency, Democrats made plenty of fun of Bush’s “Bartles and Jaymes” simplicity of speech. Before that, Democrats mocked the simplicity of presidential candidate and then President Ronald Reagan. But such simplicity often works. Indeed, Reagan became known as “The Great Communicator.” For these reasons, we now list Messaging Maxim #6: Keep it Stupidly Simple.
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This past Tuesday, Michelangelo Signorile, liberal activist and host of the “Michelangelo Signorile Show” on the Sirius XM Progress channel, obliterated a hateful conservative caller from Texas. Mike did such a masterful job that we asked him to make the audio of the call available, and he graciously obliged (see above). Here’s how the call went, with our breakdown of the juicy parts:
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Pig at the barrel, Via Flora, West Palm Beach, FL
Here in a little corner of Southeast Florida, it’s Republican Land. You’ve got your gun-clinging rednecks, your Bible thumpers, and your One Percenters. The last group is something to behold. Their car of choice this year is the $200,000 Bentley convertible. Their home of choice is the Spanish style mansion behind the gates guarded by security personnel in starched uniforms. And their expression of choice is “I hate Obama.”
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In the wake of numerous polls showing that American voters hate the Republicans’ plan to kill Medicare as we know it and replace it with a private voucher system, Republicans are doing the only sensible thing. No, they’re not backing off their Medicare-killing policy contained in GOP Rep. Paul Ryan‘s budget plan, they’re trying to change their messaging about it. In particular, Republican Party guru Karl Rove recently suggested that “Congressional Republicans—especially in the House—need a political war college that schools incumbents and challengers in the best way to explain, defend and attack on the issue of Medicare reform.”
You have to hand it to the Republicans — when they see their message failing, they often stick to their policy and simply make efforts to rewrite the message. Moreover, as Rove’s Wall Street Journal op-ed indicates, Republicans often treat political messaging as a “war”. It is, and at least the Republicans put up a fight rather than quickly caving.
Of course, there is a limit to the amount of lipstick that can be put on a pig, and it’s quite possible that no amount of ingenious messaging will save the Republicans from their highly unpopular Medicare-killing plan. Nevertheless, the Republicans are going to try, and a messaging “war college” sounds like a good idea. Once again, Democrats can take some tactical political messaging lessons from the Republicans.
