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Are you ready for a 2026 Democratic campaign theme?

2024 Democratic get out the vote effort

It’s no secret that Donald Trump and his administration are going around wrecking the government, as well as many of our protections, from environmental to labor to financial to health, and more. It’s going to be a bad four years not just for Democrats, but for most Republicans, Independents and everyone else. But at least the 2026 midterm elections present a big opportunity for Democrats to take back power, especially in the razor-close U.S. House of Representatives, and thwart some of the very bad things the Republicans are trying to do legislatively.

We already talked about how Democrats can and must unify to win the 2026 midterms. The other thing the Democratic Party will need is an effective, unifying theme on which to campaign. While it’s still very early, some obvious patterns are forming that will lend themselves to such a theme.

The one thing Democrats can do to win the next election

We could have had Kamala Harris as president

When a political party gets defeated in an election, losing not just the White House but Congress as well, it’s natural to do plenty of analyzing and soul-searching about what went wrong, and how to improve it for next time. Thus, in the wake of the Democratic Party’s losses in the 2024 elections (presidency, House and Senate), there have been plenty of articles, online postings and discussions about who or what should be blamed for the results, with options ranging from the “strong anti-incumbent wave” to President Joe Biden to “identity politics,” and much more. Chances are that most Democrats will never agree on one main reason why they lost the election. However, there is one step that all Democratic voters can take to increase the odds of winning the next election:

Don’t be shocked or awed by the next four years

How not to feel

During Donald Trump‘s last White House term, many people woke up each day to some new outrage (e.g., the “family separation policy” that threw kids in cages), and lived in a state of perpetual shock. This time around, not surprisingly, Trump began his first few days in the White House with a number of orders and actions that are similarly hurtful to America. These include, for example:

–Illegally redefining the Constitution’s definition of birthright citizenship to try to declare many natural-born Americans non-citizens;

Ordering thousands of military troops to the Southern border;

Falsely classifying many career U.S. government employees as “political” hires, making them easier to fire, and possibly replace with Republican party apparatchiks;

–Withdrawing the United States from the World Health Organization and the Paris Climate Agreement;

–Eliminating Diversity, Equity and Inclusion (DEI) programs and positions in the federal government;

–Granting pardons and commutations to hundreds of people convicted or prosecuted in the January 6, 2021 insurrection at the U.S. Capitol; and much more.

We know there will be many more such hurtful actions and attempts over the next four years. But we can also decide not to live in a state of shock and awe this time around. One man in the White House, for example, should not change the way we love our friends and family. Nor should it change our vision of what we want for ourselves, our loved ones, and our country.

We can also continue to work toward our goals over the next four years. We can regroup and get ourselves on a more positive, effective political path going forward. That might include, for example, less time focusing on Trump, even when it is to criticize and mock him, since that was not successful in the 2024 elections, and more time concentrating on what we want, and how to get there. And perhaps most importantly, we can regularly pull the plug on increasingly biased “news” reports about what is happening in the White House. Let’s make the next four years about us, not him.

Photo by Alan Levine, used under Creative Commons license. https://is.gd/zWVcp0

 

President Biden warns of “oligarchy.” Will Americans care?

President Joe Biden

On Wednesday night, President Joe Biden delivered his farewell address from the White House Oval Office. Biden touted his accomplishments as President, including rescuing the country from the deadly COVID pandemic and deep recession inherited from Donald Trump, turning the economy around, creating a record number of jobs, strengthening NATO, and, lowering prescription drug prices for millions of seniors. Biden also cited his experience of 50 years of public service to this country. Along those lines, Biden was able to announce that, through his administration’s hard work, Israel and Hamas are reaching a cease-fire agreement that includes the release of hostages.

However, President Biden warned Americans about “the dangerous concentration of power in the hands of a very few ultra wealthy people.” He called this concentration of wealth, power and influence “an oligarchy,” and stated that such oligarchy “threatens our entire democracy.” Biden pointed to the tech field in particular, stating that he feared “the rise of a tech industrial complex that can pose real dangers for our country as well,” especially when it comes to how Americans receive their information:

Americans are being buried under an avalanche of misinformation and disinformation enabling the abuse of power. The free press is crumbling…. Social media is giving up on fact-checking. The truth is smothered by lies told for power and for profit. We must hold the social platforms accountable to protect our children, our families, and our very democracy from the abuse of power. Meanwhile, artificial intelligence is the most consequential technology of our time…. Nothing offers more profound possibilities and risk for our economy, and our security, for society…. But unless safeguards are in place, AI could spawn new threats to our rights, to our way of life, to our privacy….

Republican politics are just easier

The Republicans’ easier-to-use megaphone

In the many differing analyses of the 2024 elections undertaken both by political professionals and amateurs, there appears to be one area of agreement: the Republicans cleaned the Democrats’ clock when it came to communication. There are numerous reasons for this messaging imbalance, and we have discussed them in the past. They include, as a prime example, the Republicans’ vast media machine consisting of Fox “News,” the Washington Post and Los Angeles Times, popular podcasts such as the Joe Rogan Experience, social media platforms such as Twitter (now known as X), terrestrial radio networks like Sinclair, etc.

However, one communications advantage the Republicans have that doesn’t often get discussed is that the Republicans’ job is just easier than that of the Democrats. After the jump, we present some reasons why that is the case:

The great Republican translator machine

We’ve got your Republican Translator right here

We have been talking since Day One about the Republican Party’s vast messaging machine, which encompasses everything from Fox “News” to the Wall Street Journal, NewsMax, and more. Before and during the 2024 elections, we learned that this great propaganda apparatus also includes online platform Twitter (now X), popular podcasts like the Joe Rogan Experience, and sadly, once-respected newspapers like the Washington Post and the Los Angeles Times, now owned by billionaires such as Elon Musk and Jeff Bezos. When Republican politicians including Donald Trump speak, they often merely parrot what the Republican Messaging Machine wants them to say, and vice versa.

Now, however, Democrats can point to a machine of our own. Here at Messaging Matters, we have developed the Great Republican Translator Machine. Whenever a Republican talks, we run what they say through the machine, and out comes the truth of what they really mean. Let’s try some examples:

“We believe in freedom” = “We believe in the heavy hand of government”

“Egg prices are too high” = “I’m a racist”

I’ve never heard of ___” = “I’m heavily involved with ____”

“We’re okay with the rape allegations against Pete Hegseth” = “Those allegations are a feature, not a bug”

“Those immigrants/trans people/blacks/etc. are causing all the problems in this country” = “Look at that shiny object over there while we pick your pockets and harm your health”

“We want judges who will interpret the Constitution” = “We want activist judges who will legislate from the bench”

Government should be run like a business” = “Let’s remove important health, safety and environmental regulations on Big Business”

“We’re pro-life” = “Kids killed in school shootings and women dead from untreated miscarriages are fine with us”

Party of smaller government” = “We want government to invade your bedrooms, your bathrooms and your wombs”

“Rule of Law” = “Republicans are above the law”

“Party of family values” = “Elect a serial liar/cheater/philanderer/felon/rapist”

Do you have any other Republican statements that need translating? Please send them in your comments, and we will add them to the list.

Photo by Jim Linwood, used under Creative Commons license. https://is.gd/CaDwHd

 

 

 

Will Republicans join the resistance?

Would Republicans do this?

After the 2024 election debacle and the prospect of an anti-American dictatorship, Democrats are trying to figure out ways that they can peacefully resist, indeed survive, the next four years. For example, many Democrats have dumped their Twitter (now X) accounts since the election, as platform owner Elon Musk lurched to the right, helped Donald Trump, and appears to have landed a cozy spot in the next administration. Others are talking about purchasing items that are manufactured overseas, such as appliances, computers, clothing and cars, now to avoid the planned Trump tariffs that everyone knows will raise prices and increase inflation. Plenty of discussions reportedly are taking place among Democrats regarding other steps they can adopt, including boycotts, protests, organizing, communicating better, lobbying their members of Congress, advancing their agenda in blue states, filing lawsuits, and more.

But the really interesting question is going to be whether Republicans join Democrats and independents in acts of resistance against some of Trump’s agenda. While that may sound crazy given the full (sometimes violent) support of the MAGA base, there are many Republicans who may have an interest in keeping things more normal than the radical changes that Trump and his team plan for 2025 and beyond, as reflected in Project 2025. This includes, for example:

–Corporate owners and executives who do not want Trump’s tariffs raising their costs, which they would have to pass on to customers.

–Farm and other business owners who don’t want their cheap labor to be deported.

–Drug company owners and executives who are unhappy about COVID vaccines and other pharmaceutical products being disfavored, or maybe even banned, if Robert F. Kennedy, Jr. becomes Secretary of Health and Human Services.

–Workers, owners and executives in the rapidly growing renewable energy field (solar power, wind power, etc.), who may be less than thrilled about the likelihood of severe cutbacks to government promotion and assistance to those industries, such as that found in President Joe Biden‘s Inflation Reduction Act.

Now, it may be too much to ask that such Republicans would actually join Democrats in some formal or powerful resistance to Trump administration policies. But one can easily see Republican pushback in ways they know how to do, such as lawsuits, lobbying, or other behind-the-scenes efforts. It would not be surprising, therefore, if the most extreme parts of the planned Trump agenda end up in choppy waters, subject at least to delays.

Photo by Vince, used under Creative Commons license. https://is.gd/J1bMmW

The Democrats lost the election to the Republicans — what’s next?

Kamala Harris did her best

On Tuesday night, Donald Trump defeated Vice President Kamala Harris in the 2024 presidential election. Republicans also won back a narrow majority in the U.S. Senate. U.S. House results are still coming in, and Republicans hold a small lead over the Democrats. Many people are in shock about the results, and are asking what went wrong for the Democrats, as well as how the party can do better going forward. There are so many possible answers, and it will take some time to sort through them and come up with new ideas. But we want to focus on one area that reflects the mission of Messaging Matters.

That area is communications and media. Specifically, we need to look at what the big corporate “mainstream media” did in this election, and how badly they served us. One obvious place to point to is the number of major newspapers, including ones that traditionally have a Democratic editorial viewpoint, that failed to endorse any candidate this time. Axios has a dramatic chart here, with an accompanying article, demonstrating how the number of such endorsements has plummeted by about 80 percent just since 2004.

In this election, forget your fears, and show your signs

Harris Walz yard sign

There have been many anecdotes, as well as reporting, in recent months stating that Democrats are afraid to put up signs or wear merchandise (shirts, hats, pins, etc.) representing their political choices in the 2024 elections. In other cases, Democrats are reporting that their Kamala Harris/Tim Walz and other pro-Democratic or anti-Republican signs are being stolen or destroyed. Similarly, a man was recently arrested for firing shots on three separate occasions at the Democratic Party headquarters in Tempe, Arizona. And last month in Portage County, Ohio, “Sheriff Bruce Zuchowski seemed to encourage his friends and supporters to write down the addresses of people with Democratic yard signs, sparking accusations of voter intimidation.”

Note that there have been very few reports of Democrats destroying or stealing Republican signs or committing other acts of vandalism. It’s almost always the other way around. This is all part of the Republicans’ pattern of thuggery and bullying, even terrorism. We have seen a steady increase in this behavior since the beginning of Donald Trump‘s years in the White House. Recall, for example, the deadly 2017 Charlottesville, VA Nazi march, where “Neo-Nazis, Ku Klux Klansmen and other white supremacists marched through the University of Virginia campus bearing torches and terrorizing students with chants of ‘Blood and soil’ and ‘Jews will not replace us.'”

Did Kamala Harris just top her “Freedom” theme?

Vice President Kamala Harris

During their abbreviated presidential campaign, Vice President Kamala Harris and her running mate, Minnesota Governor Tim Walz, have used the “freedom” theme very effectively. In particular, they built on the prior work of President Joe Biden and other leading Democrats, and took “freedom” away from the Republicans. Harris, Walz and other Democrats thus have applied “freedom” to government interference in reproductive rights, gun violence against children in schools, voting rights, and more. The theme worked so well that we didn’t think it could be topped.

But now, weeks before the 2024 elections, Vice President Harris has been leveling a new attack against her opponent, Donald Trump, and it may be even more effective than the “freedom” theme. As was the case with “freedom,” this new attack goes right at a point that Republicans, specifically Donald Trump, have been making for years.