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Is it too late for Trump?

Written on June 10, 2020 by Messaging Matters in Democratic Messaging, Democratic vs. Republican Presidents, Media Watch, Messaging Maxims

Black Lives Matter protesters, at odds with Donald Trump

In 2012, President Barack Obama and his reelection campaign team did something very smart: they came out early and defined Obama’s opponent, Willard Mitt Romney, in a very unflattering way before Romney could define himself to the voters. Specifically, the Obama campaign defined Romney as an out-of-touch elitist, Mr. One Percent, with his offshore bank accounts and his dressage horse. This reinforced an existing narrative about Romney, one that Romney himself fed with his “47 percent” video, ultimately leading to Romney’s defeat.

This year, Joe Biden‘s campaign is taking a similar approach towards Donald Trump. Biden smartly has been running a general election-style campaign against Trump from day one. This was a risky strategy, since Biden had to battle some 24 challengers for the Democratic Party presidential nomination before he could run against Trump as the nominee. However, the strategy worked, and Biden is now the official Democratic nominee, something that would have happened sooner if not for primaries that were delayed due to the Coronavirus (COVID-19).

2020, meet 1968

Written on June 2, 2020 by Messaging Matters in Democratic vs. Republican Presidents, Good Government

President Lyndon Johnson and Defense Secretary Robert McNamara, 1968

America torn apart by unrest. An overarching issue that has caused the deaths of many thousands of Americans. Separate protests and riots over the death of a black man. It’s a good description of 2020, right? Actually, this also describes the year 1968. There are some striking parallels between these two years, and they do not bode well for Donald Trump or the Republican Party.

In 1968, Lyndon Johnson, who had become president after John F. Kennedy‘s assassination in November 1963, faced the twin issues of the Vietnam War and racial unrest. The war so mired President Johnson and tore apart the country that, in March 1968, Johnson announced that he would not run for reelection. And then, just four days later, as if to ensure that America would remain in strife through the election, black civil rights leader Rev. Martin Luther King, Jr. was assassinated. Coming after years of bloody civil rights battles and documented police brutality, King’s murder led to protests and riots around the country. Johnson’s decision not to run for another term was already based in part in the reality that his approval rating throughout 1968 mostly hovered in the low forties range, having declined steadily from the highs of nearly 80 percent in his first few months after taking office, and was largely attributable to the Vietnam War.