NBC’s peacock, now with ruffled feathers

NBC News a/k/a NBCUniversal News Group (which includes NBC News, MSNBC and CNBC) suffered an embarrassing setback this week, as it was pressured into letting go former Republican National Committee (RNC) Chair Ronna Romney McDaniel just days after hiring her at MSNBC. A swift outcry from the public and, incredibly, some of NBC News’ well-known anchors, made it clear that McDaniel’s position at the company was untenable. These events also provide some lessons into what a television or cable TV “news” network should and should not do when it comes to politics.

First, we can stipulate that it is not out of bounds or even unusual for a TV news network to hire political people. Unfortunately, TV and other news media now largely focus on politics, something for which we often criticize them. No sooner do we see coverage of some news event (for example, the recent Francis Scott Key Bridge accident in Baltimore) than the coverage turns political, with TV panel discussions (or politicians’ statements in print or social media) about how the role of government or the current administration is somehow involved, and with the political folks at these media outlets retreating to their predictable political camps and talking points. Accordingly, those who watch broadcast or cable TV news will see familiar political faces such as James Carville, George Stephanopoulos (both from Bill Clinton‘s 1992 presidential campaign), Nicolle Wallace (George W. Bush‘s White House Communications Director), Michael Steele (former RNC Chair), Jen Psaki (Barack Obama‘s White House Communications Director), etc. on a regular basis, in addition to a bevy of guests with political jobs.

The difference here with Ronna Romney McDaniel is that, as RNC Chair during Donald Trump‘s White House term, including before, during and after the 2020 presidential election, she actively participated in the Trump/Republican attempt to nullify, overturn and steal the election. That is what triggered the immediate backlash from the public and from very prominent NBC News and MSNBC hosts such as Chuck Todd (who is NBC News’ Chief Political Analyst), Joe Scarborough, his Morning Joe co-host Mika Brzezinski, and Rachel Maddow. As Brzezinski stated on-air last Monday:

To be clear, we believe NBC News should seek out conservative Republican voices to provide balance in their election coverage. But it should be conservative Republicans, not a person who used her position of power to be an anti-democracy election denier. And we hope NBC will reconsider its decision.