Remember Messaging Maxim #4: Feed the Narrative? Well, before you feed the narrative in your political communications, you have to have a narrative. And sometimes you have to remind your listeners — and yourself — that you have a narrative. In this video, award-winning journalist Tom Junod (Esquire, GQ, etc.) gives a simple, one-sentence trick for journalists that is perfectly adaptable to political communicators of all kinds:
I had the opportunity to speak to former Democratic Congressman Alan Grayson of Florida recently, and asked him about political messaging, something for which Grayson is very well known. Grayson’s most famous speech, the one that put him on the political map, is the one shown in the video above, from the floor of the House of Representatives during the height of the debate over President Obama’s Affordable Care Act in September 2009. In his speech, Grayson said:
It’s my duty and pride tonight to be able to announce exactly what the Republicans plan to do for health care in America… It’s a very simple plan. Here it is. The Republicans’ health care plan for America: “don’t get sick….” If you have insurance don’t get sick, if you don’t have insurance, don’t get sick; if you’re sick, don’t get sick. Just don’t get sick.… If you get sick America, the Republican health care plan is this: “die quickly.”
President Joe Biden on Memorial Day 2024
Last night, President Joe Biden and Donald Trump held their first presidential debate of 2024. We had predicted that the debate, hosted by CNN at its Atlanta studios with no live audience, would be “a bust.” It was, but in a slightly different way than we had thought. Many viewers and analysts seem to agree that Trump told tons of lies but was forceful and dynamic, and Biden told the truth but gave a very weak performance. We then learned afterward that Biden had a cold, which gave him a hoarse voice and other ill effects that hindered his performance.
The election is happening in just over four months, and a second, and probably final, debate between Biden and Trump is scheduled for September 10 on ABC. Presumably, Trump feels he did just fine last night and doesn’t have to do anything different next time. Thus, the question for Biden and the Democrats is, what lessons can be learned, and what is the best course going forward to maximize the chances of winning the election? Several things come to mind:
Latest attack on Dr. Oz
In the 2012 presidential election, Republican nominee Willard Mitt Romney inadvertently and repeatedly identified himself as Mr. Elitist/Moneybags/1%, and his Democratic opponent, President Barack Obama, quickly took advantage of the theme. The Obama campaign thus followed our Messaging Maxim #4: Feed the Narrative. Indeed, Romney fed this narrative himself, for example, by talking about his dressage horse Rafalca, revealing that his family travels by car with their dog strapped to the roof, and his infamous “WaWa’s” moment, where, getting the name wrong, Romney claimed to buy “hoagies” at gas station convenience stores. Needless to say, President Obama defeated Romney in a landslide.
Now, 10 years later, TV personality Dr. Mehmet Oz is committing many of these same elitist reveals as the Republican nominee for the U.S. Senate in Pennsylvania. Here is a handy chart showing how Dr. Oz is the new Mitt Romney:
Martin Luther King, Jr. Memorial, Washington, DC
Every year on Martin Luther King, Jr. Day, we hear platitudes from politicians honoring the fallen civil rights leader. At least Democrats mean their praise of Dr. King sincerely; Republicans clearly do not. Indeed, according to one recent poll, a majority of Republicans do not even think MLK Day should be a national holiday. But yesterday, many Democrats took an effective extra step: they linked Martin Luther King, Jr. Day with voting rights. Specifically, Democrats, including Dr. King’s own children, cited MLK Day to call for passage of the John R. Lewis Voting Rights Advancement Act that has been passed by the U.S. House and is currently pending before the U.S. Senate.
Such linkage between MLK Day and voting rights, for example was all over Twitter:
It's seems fitting that #MartinLutherKingDay coincides with a national debate around voting rights. If we want to truly honor his legacy — we should ensure every vote counts and every voice is heard.
— Chris Jones (@JonesForAR) January 17, 2022
This #MartinLutherKingDay no celebration, without legislation.
Our right to vote is under attack and it is in SERIOUS danger. But you can do something about it! Something that will have a huge impact. ⁰⁰Call your Senator! (202)-224-3121 and tell them to #PassVotingRightsNow pic.twitter.com/LV5cHU5ksg
— Piper Perabo (@PiperPerabo) January 17, 2022
I’m proud to stand on stage with leaders from our Congress that have continuously stood for the protection of #votingrights. The House has done their job and are still out fighting for our rights. Now it’s time for the Senate to do the same. #MLKDay #DeliverForVotingRights pic.twitter.com/vRjIT6zbjA
— Martin Luther King III (@OfficialMLK3) January 17, 2022
Republicans sell politics like selling cars
In one of the early scenes in the Coen Brothers’ 1996 film “Fargo,” car salesman (and central figure) Jerry Lundegaard has an exchange with an irate customer and his wife about the unwanted installation of TruCoat on the car they ordered. Here’s part of the exchange, the video for which is linked above:
CUSTOMER
We sat here right in this room and went over this and over this!
JERRY
Yah, but that TruCoat –
CUSTOMER
I sat right here and said I didn’t want no TruCoat!
JERRY
Yah, but I’m sayin’, that TruCoat, you don’t get it and you get oxidization problems. It’ll cost you a heck of lot more’n five hunnert –
CUSTOMER
You’re sittin’ here, you’re talkin’ in circles! You’re talkin’ like we didn’t go over this already!
JERRY
Yah, but this TruCoat –
Not surprisingly, as the scene ends, the salesman has worn down the customer by sticking to and repeating his agenda, and the customer grudgingly pays for something he did not want. This sales tactic is very similar to the Republican Party’s successful use of repetition in the political arena to get what they want, even when most of us do not agree with it.
U.S. Air National Guard members welcome Afghan evacuees in Kuwait
Often, the initial “news” coverage of a story is not the final word. Rather, events prove the original coverage wrong, and a strong counter-narrative develops and takes hold. For example, when the website to sign up for Affordable Care Act (ACA) healthcare coverage first went online in late 2013, it had technical problems for a short time. That’s not so unusual, given that the ACA and its website were (a) brand new, and (b) massive in scope. Nevertheless, the media, swayed by Republicans desperate to criticize President Barack Obama, went into a feeding frenzy, which not only covered all the problems with the new ACA website ad nauseam, but implied that the underlying ACA itself (and even Barack Obama’s presidency) therefore must be problematic, which was not the case. Thus, while the initial criticism was damaging to the ACA and President Obama, the website was soon fixed, millions of people signed up for healthcare coverage, and the popularity of this Obama cornerstone grew steadily and has remained high ever since.
Something similar now appears to be happening in Afghanistan. Many in the “news” media (in quotes because it’s more opinion than news) seem to be forgetting that it was Donald Trump who cozied up to the Taliban, first offering to invite them to the Camp David presidential retreat, then signing the agreement to let 5,000 of them out of prison and to pull U.S. troops out. Instead, the media, again fed by the same old dishonest Republican attacks, have been hammering President Joe Biden for the “calamity” and “disaster” of the Taliban taking over control of Afghanistan again, even though Biden had little or no room to prevent that outcome after the deal that Donald “The Art of the Deal” Trump struck. Moreover, it’s not just right wing media who are attacking President Biden. Here, for example, is CNN‘s Chief International Correspondent, Clarissa Ward, expressing feelings rather than investigating facts just a few days ago:
CNN’s @clarissaward in Kabul: “I'm sitting here for 12 hours in the airport, 8 hours on the airfield and I haven't seen a single US plane take off. How on Earth are you going to evacuate 50,000 people in the next two weeks? It just, it can’t happen.”
— Kate Sullivan (@KateSullivanDC) August 20, 2021
As can be seen after the jump, however, the pushback against these false narratives is beginning to take shape.
Thinking about Twitter
This blog was founded on the principles of Dr. George Lakoff, former Professor of Cognitive Science and Linguistics at the University of California at Berkeley and the sometimes official, sometimes unofficial messaging and framing guru of the Democratic Party. Last November, we covered an intriguing question Lakoff raised in his blog: “Why are you a Democrat?” Therefore, we are especially interested in Lakoff’s recent piece, where he tells Democrats to stop sharing, repeating and talking about Donald Trump‘s tweets.
Puerto Rico devastation from Hurricane Maria
Back in February 2011, we published Messaging Maxim #1: Go On Offense. Perhaps some folks need a refresher course. In that post, we wrote, “If you’re fighting a political battle on the other side’s rhetorical turf, you’ve already lost.” At the time, such advice was referring to phony cultural issues like “Ground Zero Mosque” and “is President Obama a Muslim?” that Republicans had ginned up and repeated everywhere they could (see Messaging Maxim #2: Rinse and Repeat). With their herd mentality, the mainstream media then picked up these issues and focused their broadcasts, cablecasts and column space on them.
Fast forward to today. Donald Trump and the Republicans are doing the same thing again, and it’s working. Currently, the phony cultural issues are: “Kneeling NFL Players” and “Harvey Weinstein.” To those, you can add, “NBC and CNN Licenses.” By next week, expect different cultural issues.
Democratic Scrabble
Much has been written about the Democratic Party’s new economic theme which it unveiled in July. This new theme is called “A Better Deal.” Unfortunately, a lot of the feedback for the Democrats over their new messaging has been negative. Much of the criticism centers around the fact that “A Better Deal” is not an organic, positive slogan or underlying message, but rather a comparison to Donald Trump and the Republicans. Indeed, the terminology plays off of Trump’s first and most famous book, “The Art of the Deal,” as well as Trump’s frequent use of the word “deal” in both business and political situations. There is a reason why we came up with Messaging Maxim #8: Don’t use the other side’s labels. Doing so is like playing on the other team’s field, with the other team’s rules. It gives your opponents an advantage and has an air of “me too” desperation. Why couldn’t the Democrats come up with their own, more original and inspiring theme?
The solution may lie in what’s called “the Power of Why.”
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