Category Archives: Messaging Maxims

On Afghanistan coverage, the pushback begins

U.S. Air National Guard members welcome Afghan evacuees in Kuwait

Often, the initial “news” coverage of a story is not the final word. Rather, events prove the original coverage wrong, and a strong counter-narrative develops and takes hold. For example, when the website to sign up for Affordable Care Act (ACA) healthcare coverage first went online in late 2013, it had technical problems for a short time. That’s not so unusual, given that the ACA and its website were (a) brand new, and (b) massive in scope. Nevertheless, the media, swayed by Republicans desperate to criticize President Barack Obama, went into a feeding frenzy, which not only covered all the problems with the new ACA website ad nauseam, but implied that the underlying ACA itself (and even Barack Obama’s presidency) therefore must be problematic, which was not the case. Thus, while the initial criticism was damaging to the ACA and President Obama, the website was soon fixed, millions of people signed up for healthcare coverage, and the popularity of this Obama cornerstone grew steadily and has remained high ever since.

Something similar now appears to be happening in Afghanistan. Many in the “news” media (in quotes because it’s more opinion than news) seem to be forgetting that it was Donald Trump who cozied up to the Taliban, first offering to invite them to the Camp David presidential retreat, then signing the agreement to let 5,000 of them out of prison and to pull U.S. troops out. Instead, the media, again fed by the same old dishonest Republican attacks, have been hammering President Joe Biden for the “calamity” and “disaster” of the Taliban taking over control of Afghanistan again, even though Biden had little or no room to prevent that outcome after the deal that Donald “The Art of the Deal” Trump struck. Moreover, it’s not just right wing media who are attacking President Biden. Here, for example, is CNN‘s Chief International Correspondent, Clarissa Ward, expressing feelings rather than investigating facts just a few days ago:

As can be seen after the jump, however, the pushback against these false narratives is beginning to take shape.

Is it too late for Trump?

Black Lives Matter protesters, at odds with Donald Trump

In 2012, President Barack Obama and his reelection campaign team did something very smart: they came out early and defined Obama’s opponent, Willard Mitt Romney, in a very unflattering way before Romney could define himself to the voters. Specifically, the Obama campaign defined Romney as an out-of-touch elitist, Mr. One Percent, with his offshore bank accounts and his dressage horse. This reinforced an existing narrative about Romney, one that Romney himself fed with his “47 percent” video, ultimately leading to Romney’s defeat.

This year, Joe Biden‘s campaign is taking a similar approach towards Donald Trump. Biden smartly has been running a general election-style campaign against Trump from day one. This was a risky strategy, since Biden had to battle some 24 challengers for the Democratic Party presidential nomination before he could run against Trump as the nominee. However, the strategy worked, and Biden is now the official Democratic nominee, something that would have happened sooner if not for primaries that were delayed due to the Coronavirus (COVID-19).

What happens after Trump’s impeachment?

Trump impeachment manager Rep. Adam Schiff, D-Calif., speaks at trial of Donald Trump in U.S. Senate

Last May, when U.S. House Speaker Nancy Pelosi was still reticent to impeach Donald Trump, she explained that Trump was “self-impeaching.” What Pelosi likely meant was that Trump was digging his own political grave, hurting his chances for reelection in 2020. Pelosi’s prediction seems to be coming true now, as the latest polls indicate that the top six Trump challengers for the general election — Joe Biden, Elizabeth Warren, Michael Bloomberg, Bernie Sanders, Amy Klobuchar and Pete Buttigiegall beat Trump in head to head match-ups. This latest good news for Democrats comes as Trump has been impeached (“for life,” as Nancy Pelosi brilliantly said), and is now undergoing a trial for removal in the U.S. Senate.

Congresswoman Ilan Omar’s Israel foul-up shows dangers of Twitter

Twitter, source of trouble for some politicians

Democratic U.S. Congresswoman Ilan Omar of Minnesota got herself into hot water this week after she sent the following tweets regarding Republican House Minority Leader Kevin McCarthy‘s call for her and another Democratic Congresswoman to be admonished over their criticism of Israel:

https://twitter.com/IlhanMN/status/1094747501578633216

https://twitter.com/IlhanMN/status/1094761790595088384

Omar’s tersely expressed view that U.S. support of Israel is only a result of money, and her mention of lobbying group AIPAC (American Israel Public Affairs Committee) in response to the query “who thinks is paying American politicians to be pro-Israel,” angered a number of Americans. Many of those who were upset (including members of Congress) accused Omar of raising age-old anti-Semitic tropes regarding Jewish money as an instrument of global domination. On Monday, Democratic House Speaker Nancy Pelosi and other Democratic leaders called on Omar to apologize for her tweets. Within hours, Omar issued an apology which mentioned “colleagues who are educating me on the painful history of anti-Semitic tropes.”

Democrats to focus on Republican corruption for 2018 midterm elections

Democratic U.S. Senators, here led by Sen. Cory Booker, protest 2016 Republican healthcare bill.

According to recent news reports, the Democratic Party has agreed upon a theme for the 2018 midterm elections: the corruption of Donald Trump‘s administration. The Democrats reportedly will call this election theme, and their own proposals, “A Better Deal for our Democracy.” This builds on the Democrats’ announced theme from last year, “A Better Deal.” Both slogans hark back to Democratic proposals from decades past, including the “New Deal” and the “Fair Deal,” as well as recall Trump’s best-selling book, “The Art of the Deal.”

Sexing up that boring word ‘infrastructure’

Millau Viaduct, France

The word “infrastructure” puts people to sleep. It’s up there with “tax tables” in the attention-getting zone. However, few things are more important to America than having modern, well-maintained roads, bridges, airports, rail systems, electrical grids and Internet backbones. As Donald Trump and the Republicans have dropped the ball in this area, Democrats have a great issue to run on in the 2018 and 2020 elections. First, however, the Democrats could inject a little sex into the dry terminology on this issue.

Democratic framing guru says stop talking about Trump’s tweets

Thinking about Twitter

This blog was founded on the principles of Dr. George Lakoff, former Professor of Cognitive Science and Linguistics at the University of California at Berkeley and the sometimes official, sometimes unofficial messaging and framing guru of the Democratic Party. Last November, we covered an intriguing question Lakoff raised in his blog: “Why are you a Democrat?” Therefore, we are especially interested in Lakoff’s recent piece, where he tells Democrats to stop sharing, repeating and talking about Donald Trump‘s tweets.

DCCC releases Thanksgiving dinner table talking points

Thanksgiving dinner table: calm before the storm

The Democratic Congressional Campaign Committee (DCCC), the official arm of the Democratic Party seeking to elect Democrats to the House of Representatives, has released its annual “Know Your Stuffing” Thanksgiving dinner table talking points. This year’s DCCC guide, sent by email to supporters and available in .pdf format, is billed as a “guide to surviving Thanksgiving with your Republican family.” The DCCC guide, which has a friendly graphical format, has been kept simple, covering just four topics, in the form of suggested Democratic responses to the following political statements expected by Republicans around the Thanksgiving dinner table this Thursday:

Instead of getting distracted, drive the narrative

 

Puerto Rico devastation from Hurricane Maria

Back in February 2011, we published Messaging Maxim #1: Go On Offense. Perhaps some folks need a refresher course. In that post, we wrote, “If you’re fighting a political battle on the other side’s rhetorical turf, you’ve already lost.” At the time, such advice was referring to phony cultural issues like “Ground Zero Mosque” and “is President Obama a Muslim?” that Republicans had ginned up and repeated everywhere they could (see Messaging Maxim #2: Rinse and Repeat). With their herd mentality, the mainstream media then picked up these issues and focused their broadcasts, cablecasts and column space on them.

Fast forward to today. Donald Trump and the Republicans are doing the same thing again, and it’s working. Currently, the phony cultural issues are: “Kneeling NFL Players” and “Harvey Weinstein.” To those, you can add, “NBC and CNN Licenses.” By next week, expect different cultural issues.

The Democrats and the power of Why

Democratic Scrabble

Much has been written about the Democratic Party’s new economic theme which it unveiled in July. This new theme is called “A Better Deal.” Unfortunately, a lot of the feedback for the Democrats over their new messaging has been negative. Much of the criticism centers around the fact that “A Better Deal” is not an organic, positive slogan or underlying message, but rather a comparison to Donald Trump and the Republicans. Indeed, the terminology plays off of Trump’s first and most famous book, “The Art of the Deal,” as well as Trump’s frequent use of the word “deal” in both business and political situations. There is a reason why we came up with Messaging Maxim #8: Don’t use the other side’s labels. Doing so is like playing on the other team’s field, with the other team’s rules. It gives your opponents an advantage and has an air of “me too” desperation. Why couldn’t the Democrats come up with their own, more original and inspiring theme?

The solution may lie in what’s called “the Power of Why.”