Category Archives: Democratic Messaging

What should Democratic Twitter users do now that Elon Musk has taken over?

Two things that are back on Twitter

After a months-long effort, Elon Musk finally took over ownership and control of the Twitter social networking platform last week. Now, many Democratic Twitter users are concerned about what Musk will do with the influential platform. That is because Musk is not only the world’s richest person, he has also become a full-blown MAGA Republican. In May, Musk announced that he was switching from voting Democratic to Republican, because, according to him, Democrats “have become the party of division & hate.” He also refers to Democratic and progressive values as “the woke mind virus.”

True to his conservative political colors, Musk has already taken some initial steps to turn Twitter into more of a right wing hate fest, including firing the executive in charge of Twitter’s content moderation policy, and reportedly planning to allow Donald Trump and Kanye (Ye) West back on the platform to spew their divisive lies. Not surprisingly, on the first day that Musk took over, there was a reported flood of racist tweets, including Nazi memes and a massive increase in use of the N-word, on the platform. Thus, the obvious question becomes: what should Democratic and other good Twitter users do in response?

In Ukraine, these three little letters mean a lot

Ukraine support rally

While reading this article from the World Bank regarding emerging markets, this sentence caused a major pause:

The invasion of the Ukraine has triggered an initial appreciation of the U.S. dollar against EM currencies ….

The Ukraine”? Haven’t we read and heard repeatedly that we shouldn’t use “the” because that feeds into the Soviet-era position that Ukraine is Russia’s territory, not its own nation? Hopefully the inclusion of “the” in the article was an oversight, and indeed there is a mention of “the war in Ukraine” earlier in the article. But often, articles from large organizations pass through more than one writer or editor, so it’s not clear that everyone at the World Bank is on the same page.

This is something to keep an eye on, as Russia’s invasion of Ukraine involves not just military weapons, but weapons of words and propaganda as well.

Photo by Robert T Bell, used under Creative Commons license. https://is.gd/DCaHhz

Elitist Dr. Oz is the new Mitt Romney

Latest attack on Dr. Oz

In the 2012 presidential election, Republican nominee Willard Mitt Romney inadvertently and repeatedly identified himself as Mr. Elitist/Moneybags/1%, and his Democratic opponent, President Barack Obama, quickly took advantage of the theme. The Obama campaign thus followed our Messaging Maxim #4: Feed the Narrative. Indeed, Romney fed this narrative himself, for example, by talking about his dressage horse Rafalca, revealing that his family travels by car with their dog strapped to the roof, and his infamous “WaWa’s” moment, where, getting the name wrong, Romney claimed to buy “hoagies” at gas station convenience stores. Needless to say, President Obama defeated Romney in a landslide.

Now, 10 years later, TV personality Dr. Mehmet Oz is committing many of these same elitist reveals as the Republican nominee for the U.S. Senate in Pennsylvania. Here is a handy chart showing how Dr. Oz is the new Mitt Romney:

Democratic Congressional candidate flips the script on Republican opponent

A most unusual TV campaign ad is airing in Florida, by Democratic State Senator and Congressional candidate Annette Taddeo. Here is the ad (which can also be accessed at the previous link):

Taddeo’s ad, which attacks her Republican opponent María Salazar, the incumbent Representative in Florida’s 27th Congressional District in the Miami area, is unusual in a number of ways, and may be quite effective as a result:

John Fetterman’s casual Senate campaign

PA Lt. Gov. John Fetterman, left, in typical attire

Recently, we posted about how New Jersey Republican Dr. Mehmet Oz‘s U.S. Senate campaign in Pennsylvania is imploding, and how his Democratic opponent, Pennsylvania Lieutenant Governor John Fetterman, is taking brilliant advantage of every Oz blunder. Some of the highlights of Dr. Oz’s out-of-touch (and out-of-state) elitism we covered include his 10 houses and his hapless “crudité” video, where Oz tried to cosplay as a Man of the People, and failed hilariously.

What makes Fetterman so appealing in contrast to Dr. Oz is his authenticity as an actual Regular Guy, who wears hoodies and gym shorts on the campaign trail, lives across the street from a steel mill instead of in State House where he and his family are entitled to live, and is a lifelong Pennsylvanian. Fetterman served as the Mayor of his town, Braddock (a predominantly black town outside of Pittsburgh), and even has its zip code tattooed on his forearm.

The other thing that distinguishes Fetterman as an Average Joe is his use of language, which is decidedly not like that of a politician. In particular, Fetterman’s language is casual to the point of occasional profanity.

Democrats’ midterm election “Freedom” theme takes hold

Democrats in array this time

When one thinks of a political party marching in lockstep, using the same campaign phrase, the Democratic Party usually does not come to mind. However, that’s just what’s happening as the 2022 midterm elections approach. As we indicated in July, the Democrats, starting with President Joe Biden, began saying that “Freedom is on the ballot” in the upcoming elections:

In what could not be a coincidence, President Biden was joined at the same time with the same language by Democratic Congressman Eric Swalwell:

Those two concurrent tweets were enough to identify a theme here, but now President Biden and Rep. Swalwell have been joined by more Democrats expressing the “Freedom” message for the midterms:

Dr. Oz Senate campaign implosion reaches comical levels

Pennsylvania Lt. Gov. and U.S. Senate candidate John Fetterman

The 2022 Pennsylvania U.S. Senate race between television personality Dr. Mehmet Oz on the Republican side and Democratic Lieutenant Governor John Fetterman is capturing tons of national media attention, but not for the reasons Dr. Oz would prefer. The  Oz campaign has been especially tone-deaf, making one mistake after another, and Fetterman and his campaign have been quick to capitalize on each one.

Essentially, the Oz-Fetterman race has turned into a Culture War, to the great disadvantage of Dr. Oz. Usually, it’s the Republicans who try to run on Culture War issues, whether it’s abortion, attacking LGBTQ people and their rights, book banning, guns, etc., mostly as a distraction, because Republicans are extremely unpopular on economic and other issues of importance to most Americans. In Pennsylvania, however, Fetterman has turned the tables on Republicans regarding cultural issues.

President Biden to celebrate Inflation Reduction Act in road show

President Joe Biden, about to take his show on the road

Bloomberg News reported yesterday that President Joe Biden will hold a celebration event for the Inflation Reduction Act (“IRA”) on September 6 at the White House, followed by a tour across the country to tout the IRA’s benefits. Here is the tweet from Bloomberg White House reporter Jenny Leonard showing the memo from White House Chief of Staff Ronald Klain which outlines the plans for the IRA celebration:

The U.S. Senate passed the Inflation Reduction Act on August 7. The U.S. House passed it last Friday. In both cases, the IRA received no Republican votes. Vice President Kamala Harris had to cast the tie-breaking 51st vote for the IRA in the Senate. President Biden is expected to sign the IRA later today.

Democrats co-opt Republican meme as “Dark Brandon” goes viral

The attack that turned into a compliment

In an amazing flipping of the script, Democrats have taken back a Republican phrase used to denigrate President Joe Biden.

It all started last October, at the Sparks 300 NASCAR race at Talladega Motor Speedway in Alabama. During winner Brandon Brown‘s post-race interview, some in the crowd began chanting “Fu*k Joe Biden!” The interviewer instead claimed, either unknowingly or deliberately, that the crowd was chanting “Let’s Go Brandon!”

Soon, Republicans started saying “Let’s Go Brandon!” as a euphemism for the epithet against President Biden. Even a number of leading Republican politicians began uttering the phrase, wearing t-shirts and masks displaying the phrase, and referring to the Biden administration as “the Brandon administration.” The “Brandon” saying was going strong as recently as this past weekend, at Donald Trump‘s Saudi-sponsored golf tournament:

https://twitter.com/magatalker/status/1554112313887805441

However, over the past week or so, Democrats have suddenly taken the “Brandon” epithet back, and have turned it into an instant smash hit for President Biden.

Growing Twitter army touts Biden, Democratic accomplishments

Twitter activism is a click away

It’s no secret that Democratic Party has been slow to come up with a unifying theme for the 2022 midterm elections. We recently suggested that President Joe Biden, Congressman Eric Swalwell and others may have hit upon the unofficial theme “Freedom is on the Ballot” in November. That’s pretty good, and it should be spread far and wide. But the other part that is needed, especially when defending the last two years of Democrats in control of the White House and the U.S. House (control of the Senate is more tenuous with a 50-50 tie), is a strong recital of the Democrats’ record of accomplishments during this time.

Here’s where Twitter comes in. President Biden in particular has been very good about touting his administration’s achievements. For example, Biden is correctly taking credit for actions (such as releasing millions of barrels of oil from the U.S. Strategic Petroleum Reserve) that have led to a summer of falling gasoline prices:

Likewise, Biden White House Chief of Staff Ronald Klain likes to get in on the action:

But in addition to these government officials, there is a growing army of citizens on Twitter who are spreading good news about President Biden’s and the Democrats’ accomplishments far and wide. Some of the prominent accounts in this Twitter army, including their Twitter page description and sample tweets, are: