2020 Democratic presidential candidate Mike Bloomberg

There is plenty of debate in Democratic Party circles about Mike Bloomberg, who is one of the party’s newest and few remaining presidential candidates. Some voters feel that Bloomberg’s record is not liberal enough on certain issues. Others feel that Bloomberg’s bypassing of the first several Democratic presidential primaries and caucuses, such as Iowa and New Hampshire, should not be rewarded. And still other voters say that Bloomberg is trying to “buy” the election, having spent nearly $200 million in his first two months of campaigning alone. However, money does not always translate into votes or poll ratings, but Bloomberg has been running third in recent nationwide Democratic primary polls, and is in the lead in the crucial state of Florida. Obviously, Bloomberg is doing something right. And that something seems to be Bloomberg’s ads.

Former Vice President Joe Biden

Just before Iowa’s first in the nation Democratic presidential caucus next Tuesday, Joe Biden‘s campaign has released its latest Iowa-targeted ad. Entitled “Imagine,” the ad has Biden himself on camera, asking viewers to “imagine all the progress we can make in the next four years,” including affordable healthcare, renewable energy to tackle climate change, and banning assault weapons to reduce gun violence in our schools. At the end of the ad comes the kicker from Biden:

But first, we need to beat Donald Trump. Then there will be no limit to what we can do.

Rally outside Democratic presidential debate, July 2019

When the first Democratic Party presidential debates had 20 or more participants last year, many viewers found the format unwieldy and unworkable. The candidates never had enough time to answer the questions, and constantly were cut off. While one candidate was giving an answer, one or more other candidates were raising or waving their hands to try to be called upon for a response. The moderators were too intrusive. It was all very distracting, and sometimes provided heat but very little light. Plenty of folks said, just wait until we have fewer candidates, then the problem will be solved.