Chris Cillizza wrote a short Washington Post piece last Friday entitled “Who had the worst week in Washington? NBC’s Brian Williams.” Cillizza’s op-ed described how NBC Nightly News anchor Brian Williams was taken down by social media. In particular, Williams was placed on six months’ unpaid suspension, and may lose his job permanently, as a direct result of a Facebook comment by helicopter flight engineer Lance Reynolds, who disputed Williams’ oft-repeated story about being on a helicopter that was hit by enemy fire during the Iraq War. The social media takedown of Brian Williams was a keen observation by Cillizza, but social media are responsible for much than just Brian Williams’ job status. The Brian Williams debacle might be remembered as the moment where social media, and the Internet itself, overtook television.
Elizabeth Lauten‘s resignation and a case pending with the U.S. Supreme Court regarding Facebook posts give us a good reminder about what’s stupid, if not outright illegal, to post on the Internet.
Last week, Republican House Speaker John Boehnerconfirmed that he plans to file a lawsuit against President Barack Obama for Obama’s use of executive orders. The reaction to Boehner’s lawsuit threat has been a combination of derision and ridicule for Republicans, and more money for the Democrats.
Democrats and progressives may have noticed a trend lately: your Republican friends or family members send you an email, and they write something like “this isn’t meant to be political, it’s just a joke that I thought was funny.” Then the joke contained in the email is something offensive to President Obama or Democrats. It’s never politically neutral, or making fun of both sides, and never ever makes fun of Republicans. Then if you call out the sender, they tell you you’re being too sensitive, or have no sense of humor, or “can’t take a joke.”
But make no mistake, these Republican jokes are meant to score political points, or at least to make Republicans feel better by hating on Democrats. Humor can take down a politician. Remember Chevy Chase‘s “Saturday Night Live” caricatures of a clumsy President Gerald Ford? Or Tina Fey’s dead-on “SNL” takedowns of Sarah Palinusing Palin’s own words? So how about we fight back, and turn the tables on these Republican jokers?
Chuck Todd of NBC News caused a media firestorm yesterday when he stated on MSNBC’s “Morning Joe” program that the Republicans’ false talking points about the Affordable Care Act a/k/a “Obamacare” were “more importantly, … stuff that the Republicans have successfully messaged.” Todd went on to say that that it’s not the fault of “folks in the media” like Todd that Republicans are getting away with their Affordable Care Act lies, but rather, “it’s the President of the United States’ fault for not selling it.”
On Twitter, users expressed their anger at Chuck Todd, starting a hashtag called #chucktoddexcuses and posting messages such as “If people like me called out politicians on lies, we wouldn’t have had all that fun in Iraq.” Sites like politicsusa.com also pointed out the flaws in Todd’s thinking:
Todd’s logic falls apart, because he is missing the point of what people are trying to tell him. People aren’t saying to the mainstream media that they want them to support Democrats. The message is that the media should be interested first and only in facts. People get frustrated with the media, because they give lies the same weight as facts.
Good intentions are not enough. The facts are not enough. To win in politics, you must go on offense. That’s why going on offense is Messaging Maxim #1. And that’s why the Twitter hashtag #GoodbyeGOP, which has been trending in recent days, is so good.
By now, most of us are familiar with Anthony Weiner‘s personal behavioral lapses in his Twitter sex scandal. However, Weiner’s public messaging failures in this case were also epic. Weiner adopted a strange strategy of denying part of the story, i.e., that he had sent photos of his underwear-clad crotch to a woman via Twitter, but then saying that he could not state “with certitude” whether the picture in question was of him. This vague answer struck many reporters as suspicious, and they continued their media feeding frenzy that, within a few days, led to Weiner’s press conference where he did an about-face and admitted that the picture in question was of him, that he sent the photo, and that he had sent similar photos and/or had similar online exchanges with approximately six other women. Now Weiner’s political career hangs by a thread.
So what could, and should, Weiner have done differently, messaging-wise, once the initial stories about him were publicized?
Newt Gingrich is the latest politician to be nailed by his own words stated on camera. Gingrich seems to be stuck in a 1990s political messaging mentality. Back then, unless a dogged interviewer had the smoking gun videotape statement ready to roll, a laMichael Douglas‘ video attack on Demi Moore in the movie “Disclosure”, a politician sometimes could get away with making extreme, stupid, or wrongheaded statements, even on camera, because the footage might not swiftly get replayed.
Those days are gone, thanks to YouTube, Facebook, Twitter, and the proliferation of media.
