Former Vice President Joe Biden

Joe Biden has run essentially a general election campaign against Donald Trump from the day Biden joined the 2020 presidential race. For example, while the Democratic primaries don’t even begin until February 2020 and the candidates are slugging it out with each other, Biden aims most of his rhetoric, and his ads, directly at Trump or the general electorate itself. Biden’s first big ad showed world leaders laughing at, ridiculing, and even ignoring Trump on the world stage. Biden’s latest ad, released just yesterday, warns that, if America is to continue its progress towards justice for all, Donald Trump must not be reelected.

Biden’s general election campaign in the primaries may make good sense, given that Biden is the only Democratic candidate this year to have served eight years as Vice President (to beloved Democratic President Barack Obama), as well as having been a long-serving leader in the U.S. Senate, including being Chairman of the Foreign Relations and Judiciary Committees. And such gamble apparently has paid off, as Biden has led the Democratic presidential primary polls, on the national level and in most states, virtually every day since joining the contest.

Therefore, Biden’s next ad should continue his general election theme, and attack Donald Trump on something on which Trump is extremely vulnerable: his physical and mental health, as evidenced by his speech slurring and other behavior.