Two months ago, we heard from Democratic framing and messaging guru George Lakoff, who reminded us about his “Strict Father” model for conservatives. This Strict Father mindset, which idolizes authoritarian figures who criticize poor people and advocate the use of force, is playing out in conservative and Republican reactions to police violence against blacks, and the resulting protests currently taking place in Ferguson, Missouri, New York City, Berkeley, California and elsewhere. In short, the conservative Strict Father mindset, which encompasses a “Scary Brown People” sub-theme, is a key reason why many conservatives side with cops and others who kill unarmed black men.