“I did not have sexual relations with that woman.” — President Bill Clinton, 1998

“I did not have economic relations with that company.” — Various satirists mocking Mitt Romney, 2012

As happened to President Bill Clinton in 1998, Republican presidential nominee Willard Mitt Romney is learning a tough lesson: legalisms don’t cut it in politics.

During the 1998 Clinton/Monica Lewinsky affair, while being deposed in the related Paula Jones lawsuit, Clinton was given a definition of “sexual relations” that appeared to be limited to performing sexual acts upon another person. Clinton was then asked whether, under this definition, he had had sexual relations with Monica Lewinsky. Since Clinton had not (according to him) performed sexual acts upon Lewinsky, he seemed to have answered the question truthfully by saying “no.” However, Clinton’s semantics did not fly in the political arena and, at least in the short term, Clinton suffered political damage and public humiliation.

Amazingly, Willard Romney and his advisers have not learned Bill Clinton’s lesson. Romney (who, like Clinton, has an Ivy League law degree) and his campaign keep falling back on similar legalisms to try to explain Romney’s various public filings and statements regarding his relationship with Bain Capital, and voters don’t seem to be buying it. The specific issue now is whether Romney left Bain in 1999, 2002, or some time in between. Romney created this issue by saying that all the “bad” things Romney’s Republican primary rivals and the Obama campaign have accused Bain of doing — allowing companies they took over to go bankrupt, firing workers at these companies, and outsourcing many of their jobs overseas — happened after February 1999, when Romney had “left” Bain. It’s stunning that Romney has conceded this framing of Bain’s track record to his opponents. However, even with the limited argument Romney has left himself, documents keep surfacing, including Bain’s own Securities Exchange Commission filings signed by Romney, that conflict with Romney’s narrative.

Vice President Joe Biden, at a speech in New York City today, came up with the political bumper sticker of the year. He even told us that it could be used as a bumper sticker. Said the Veep:

“If you are looking for a bumper sticker to sum up how President Obama has handled what we inherited, it’s pretty simple: Osama bin Laden is dead and General Motors is alive.”

In fact, The Daily Kos liked Biden’s idea so much that they immediately created the very bumper sticker that Biden had suggested.

Biden’s bumper sticker becomes doubly effective when one recalls that Willard M. Romney both said “[i]t’s not worth moving heaven and earth spending billions of dollars just trying to catch” bin Laden AND suggested that Americans “Let Detroit Go Bankrupt”. That’s why Biden twisted the knife by adding: “You have to ask yourself … if Governor Romney were president, would he have used the same slogan in reverse?” Ouch!

Biden’s speech today serves as a reminder that good policy decisions or merely reciting facts and reasonable arguments likely will not be enough to win the Obama-Biden team reelection against a Republican candidate backed by a corporate army that will wage an air war of false tv ads. Messaging matters, and that Democratic messaging must include catchy, hard-hitting phrases that fit on bumper stickers. Vice President Biden proved today that, so far, his team is up to the task.