Last night, President Barack Obama gave an impressive interview to Jay Leno on the Tonight Show. Obama was perhaps as confident and comfortable as he’s ever appeared as President. Why does this matter? Because, in politics, optics matter. Style as well as substance matters. The Tonight Show still gets strong ratings, and viewership across the country soars when President Obama sits down with Jay Leno. So let’s check out what Obama said and how he said it:
Last September, we published a post about how, under the Constitution, presidents don’t have individual control over the economy, and that economic improvement requires the assistance of Congress. We noted that many voters seem to be under the mistaken impression that presidents control America’s direction themselves, in part because of the cult of personality that the media have built up around the office of the president. Sure enough, at President Barack Obama‘s press conference on the sequester last Friday (see video above), two “reporters” furthered this erroneous cult of the presidency. Here, from the press conference transcript, are their exchanges with President Obama:
By now, most of us are familiar with Anthony Weiner‘s personal behavioral lapses in his Twitter sex scandal. However, Weiner’s public messaging failures in this case were also epic. Weiner adopted a strange strategy of denying part of the story, i.e., that he had sent photos of his underwear-clad crotch to a woman via Twitter, but then saying that he could not state “with certitude” whether the picture in question was of him. This vague answer struck many reporters as suspicious, and they continued their media feeding frenzy that, within a few days, led to Weiner’s press conference where he did an about-face and admitted that the picture in question was of him, that he sent the photo, and that he had sent similar photos and/or had similar online exchanges with approximately six other women. Now Weiner’s political career hangs by a thread.
So what could, and should, Weiner have done differently, messaging-wise, once the initial stories about him were publicized?
