The above headline is exactly what the mainstream media have been trying to avoid for a year and a half. If you’ve ever watched a one-sided sports event, you’ll know the reason why: viewers will tune out, and that’s bad for business. So what we all need to remember is that the mainstream media’s goal during this entire election season is to create more drama, which leads to higher ratings, and money for themselves. This business incentive can be seen in the coverage of Hillary Clinton‘s use of a private email server as Secretary of State, which the FBI just cleared as not a criminal offense.