Democratic messaging guru George Lakoff
Last Tuesday, Democracy For America held a conference call featuring Democratic messaging guru George Lakoff and Nina Turner, current State Senator and Democratic candidate for Secretary of State from Ohio. The subject of the call was how to frame the Democratic Party message for the 2014 and 2016 elections.
The 2014 elections are only 16 weeks away. That means you’re going to be hearing all kinds of noise in the media — from kids with Ebola to Benghazi to lawsuits against President Obama. The Republicans will do everything to distract from the real issues on which they are vulnerable. So it’s time for Democrats to focus.
We already suggested back in February of this year that the Democrats needed a positive unifying theme for the 2014 elections. You can judge whether the Democrats came through. But now it’s time for the flip side as well: the Democrats need a unifying attack theme against the Republicans that they can focus on for the next four months. Here is our simple two-part suggestion:
https://www.youtube.com/watch?v=9b5g1avyCSA
The 1970 movie “Patton” is best remembered for its opening speech by George C. Scott as General George S. Patton, standing in front of a giant American flag (see audio above). The speech, primarily written by Francis Ford Coppola and based largely on snippets by Patton himself, could serve as an inspiration to Democrats for the upcoming 2014 election:
The Republican Party has a theme for 2014. We saw it in Bill O’Reilly‘s prosecution of President Obama in the form of an interview during the recent Super Bowl. The Republican 2014 election theme is: Attack Democrats on the Affordable Care Act, Benghazi and the I.R.S.
This week, Organizing for Action (formerly Obama for America), the Obama administration’s activism arm, sent around an email asking a terrific question about the Affordable Care Act:
Now that more than 3 million Americans have health insurance — a number that is growing every day — do these Health Care Repealers still want to take it away?
“If one candidate is appealing to your fears, and the other one’s appealing to your hopes, you’d better vote for the person who wants you to think and hope!”
― Bill Clinton
The run-up to the 2014 Congressional elections is in full swing. You can be sure that Republicans are sharpening their talking points for the upcoming campaigns. We’ll likely be hearing all about a supposed lackluster economy, tepid employment picture, and that demonic “Obamacare.” Now is the time, therefore, for Democrats and progressives to hone their arguments and talking points to counter those of the Republicans and, better yet, to drive the conversation from the get-go. Here are the three words to use against the Republicans:
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