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Republican Politics of Projection

As a younger voter in 1988, I remember when then-Vice President and presidential candidate George H.W. Bush stood in front of Boston Harbor and slammed his opponent, Massachusetts Governor Mike Dukakis, for the pollution in Boston Harbor. I was shocked because the U.S. had just gone through eight years of a Reagan-Bush administration that had attacked and dismantled every environmental protection that it possibly could, including fighting the very cleanup of Boston Harbor.  This was perhaps the beginning of the modern Republican Politics of Projection — accusing your opponent of doing the very thing that you have been doing — as practiced by Bush’s campaign manager, Lee Atwater.

Atwater had a young protégé, Karl Rove, who perfected the Republican Politics of Projection during George W. Bush’s presidency. Thus, for example, we had Bush administration officials approving and abetting the kidnapping and torture of suspects and the illegal warrantless wiretapping of Americans at home, then turning around and accusing those who criticized such actions of “hypocrisy” and being “out of bounds”.

Today, the Republican Politics of Projection continues in full force. Republicans in Congress vote for Rep. Paul Ryan’s budget that would end Medicare as we know it, then raise phony objections about Democrats “cutting Medicare” when the Affordable Care Act cut funds from a private program called Medicare Advantage that is not part of the actual Medicare benefit. Likewise, Republicans raise the spurious charge of “voter fraud” in order to commit the true voter fraud of vote suppression via unreasonable and unfair voter i.d. laws. Or how about when Republicans carp about Democratic-appointed or “activist” judges who “legislate from the bench”, when it is the Republican-appointed, so-called “conservative” judges who do this, such as in the infamous Bush v. Gore and Citizens United cases, with Republican approval. If New Jersey Governor Chris Christie were running for president today, Republicans would probably call President Obama “fat”.

The Republican Politics of Projection can be stated with the Republicans’ own simple term: hypocrisy. It is a very popular and effective tactic in the Republican playbook, and Democrats and progressives need to identify it and speak out whenever they see it, in order to lessen its power.

President Obama Takes it to the Republicans

Mark the beginning of April as the time President Obama amped up his campaign rhetoric against the Republicans to a new level. First, on April 2, President Obama, as shown in the above video, turned the tables on the Republicans’ long-running charges of “judicial activism” against judges appointed by or aligned with Democrats, and said that if the conservative-controlled U.S. Supreme Court overturns the Affordable Care Act or its health insurance mandate provision, that would be “judicial activism”.

Then, on April 3, President Obama came out swinging against Republican Congressman Paul Ryan‘s budget plan, and, by extension, the entire Republican philosophy of “trickle-down economics.” According to President Obama, the Republican plan, containing more tax cuts for the wealthy and drastic spending cuts for lower income Americans, “is thinly veiled social Darwinism.”

In both of these cases, President Obama followed Messaging Maxim #1: Go On Offense. It was a page taken from the Republican playbook, and it may well be extremely effective.

 

Political Phrases Used by Democrats

A year ago, we posted the list of Political Phrases Used by Republicans. These are words and phrases the Republicans use and repeat in order to tilt the political playing field in their favor. We expressed the desire to create a similar list of Democratic and progressive phrases, but feared there were too few even to make a list.

Now, a year later, we dare to begin creating the list of phrases that Democrats use, or should use, to help level the playing field against the Republicans. Thus far, however, the list is modest, which is precisely why we wrote A Messaging Manifesto For Democrats. Therefore, we ask for your suggestions in the comments (or via Twitter) as to additional phrases that the Democrats either (a) are using, or (b) should use, and we’ll add the appropriate ones to the list. Hopefully, this list will at some point begin to approach the Republican list in length and effectiveness.

Also, when you compare the Democratic and Republican lists, notice the differences. Democrats tend to focus on things like hope, family, and health, while Republicans focus a lot on life vs. death and good vs. evil. This precisely reflects the competing Democrats’ “nurturing parent” and Republican “strict father” models identified by linguistics professor and political language guru George Lakoff.

Here’s the list:

On Democratic Messaging, Great Minds Think Alike

We’ve been writing and speaking about the Democratic Party’s need for better messaging efforts for a good two years, and have been focusing on it for much longer than that. We wrote “A Messaging Manifesto For Democrats” in 2010. We’ve repeatedly cited UC Berkeley linguistics professor George Lakoff and his book “Don’t Think of an Elephant!” for its all-important discussion of issue framing. Sometimes it’s been a lonely effort.

Not any more.

A few days ago, a post by blogger Jill Klausen entitled “5 Words and Phrases Democrats Should Never Say Again” appeared on the influential Crooks and Liars political blog. The post talked about the need for sharp, effective Democratic messaging, and even mentioned George Lakoff. Now others are getting in on the act too.

We welcome this growing effort by Democrats (and progressives who may not call themselves Democrats) to recognize the need to compete with the Republican Party’s effective message machine. Democrats perhaps are at a disadvantage in this area, because we think for ourselves, have lots of good ideas, and don’t fall in line easily. Nevertheless, these efforts at improving political communication by and for Democrats are critical, and if we join our efforts together, they will become even more powerful. And we’re going to join together. Stay tuned.

With Republicans’ Help, Democrats Find their Voice

It’s difficult to pinpoint the moment when the Republican Party began committing political suicide. It may have been when Republican Congressman Paul Ryan came up with a plan to end Medicare as we know it, and almost all Republicans in Congress signed onto the plan. Whatever that moment was, the Democrats have used the Republicans’ extremist overreaching to find their own voice, with considerable success. That Democratic narrative can be boiled down to the phrase “the Republicans don’t represent you, and we do.”

During the Political Discussion Next Thanksgiving Dinner, Go on Offense

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Before the past few Thanksgivings, some media outlets have run pieces advising readers or viewers on how to respond to right-wing, Fox-concocted talking points that one or more relatives might regurgitate at the dinner table. As the above video from this past November 23 indicates, Ed Schultz invited Occupy Wall Street hero Jesse LaGreca on MSNBC’s “Ed Show” to do just that. Jesse does a good job using logic, facts, and figures to respond to the right-wing talking points raised by Ed. However, if you’re simply being reactive rather than proactive in these situations, you’ve already lost the political argument.

Newt Gingrich and the Republicans’ Dog Whistle Messaging

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On MSNBC’s Politics Nation” program yesterday, host Al Sharpton his guests Jonathan Capehart of the Washington Post and syndicated columnist Bob Franken discussed Newt Gingrich in the videotaped segment above. After the panel viewed some recent clips of Gingrich speaking in his usual hyperbolic manner, Franken says that Gingrich “is the master of certain key words.” Franken mentions that some of Gingrich’s remarks were at a forum hosted by “Frank Luntz, who is the wordsmith of the Republican Party.” Franken goes on to say that:

He [Luntz] knows, and Newt knows, that if he says words like ‘Islamist’ and ‘Socialist’ and ‘radical’ and ‘reactionary,’ people aren’t going to really care. His followers, they used to call them ‘dittoheads’ when we were talking about Rush Limbaugh, the followers aren’t going to really listen to the substance of what he says. He knows that he can push buttons. That used to be called ‘demagoguery.’

Franken’s description of Gingrich’s use of words is a perfect encapsulation of the Republicans’ political strategy: their key to success isn’t to put forth the best ideas and then convince voters to vote for them, it’s merely to sprinkle their remarks with the right magic words (focus-group tested in advance by the likes of Frank Luntz), causing a Pavlovian emotional response, i.e., “pushing buttons”, among Republican voters. Franken calls this “demagoguery.” A simpler description would be “brainwashing”. And a more intellectually and morally bankrupt strategy is difficult to imagine.

Arnold Schwarzenegger Could Give Herman Cain Lessons on Sexual Harassment Damage Control

http://www.youtube.com/watch?v=wdcvucjDTts

As Republican presidential candidate Herman Cain struggles to get past growing revelations of sexual harassment complaints and incidents alleged against him, Cain might want to examine the damage control tactics that Arnold Schwarzenegger used successfully while running for Governor of California.

That Loaded Term “Illegal”

One of the clearest examples of how characterizing something slightly differently gives it a very different meaning occurs with the labeling of illegal immigrants. In a recent episode of MSNBC‘s “Hardball”, host Chris Matthews discusses the most popular ways of describing illegal immigrants, and the political ramifications of each. Matthews says:

When do you think, John, it becomes an ethnic slur? I mean, I try to be proper. Some people say ‘undocumented workers’, that’s very pro, I would think, a person here illegally. Some people say ‘illegal aliens’, which is pretty strong language, as [Michele] Bachmann does. That sort of doubles it down. They’re already illegal, let’s call them ‘aliens’. The others just call them, not even people, call them ‘illegals’. I watched that [Republican presidential primary] debate the other night, and I thought, they’re just trying to put these people down. ‘Illegals.’ That’s not even a person.

Matthews did a good job of encapsulating the most popular descriptions of illegal immigrants, and the very loaded, very different ways of classifying them for political effect. Presumably Matthews uses the term “illegal immigrant”, which is arguably the most accurate and neutral way to describe someone who moves to the U.S. illegally.

Next time you hear a discussion of illegal immigration, listen closely to the terminology used. It will likely give away the biases of the people using the terms, or at least the biases of those who are influencing them.

Alan Grayson Shines Spotlight on Republican Propaganda Machine

When it comes to political communication, former (and would-be once again) U.S. House Representative Alan Grayson of Florida gets it. Not only does he come up with simple and dramatic language in his own communications (who can forget his description of the Republican health care plan as “don’t get sick” and “if you do get sick, die quickly”?), but now he’s shining a much-needed spotlight on the Republican messaging machine, and its guru Frank Luntz.

In a recent Huffington Post piece, Grayson took aim at Luntz and the Republicans for their use of the phony term “job creators” to describe large U.S. corporations which have been eliminating jobs in America and creating them in China, India, and other foreign countries. Grayson points out that “job creators”, as well as other oft-repeated fake and misleading Republican phrases such as “death tax”, “energy exploration”, “climate change”, and “government takeover” are nothing short of propaganda.

Whether or not Alan Grayson makes it back to the U.S. House of Representatives, it’s a sure bet that he will continue to employ his sharp communications skills and his ability to point out Republican propaganda wherever he hears it.