Category Archives: Messaging Maxims

The party of “no chance”

“If one candidate is appealing to your fears, and the other one’s appealing to your hopes, you’d better vote for the person who wants you to think and hope!”
Bill Clinton

Republicans just got punished in the Senate for saying “no” to an up or down vote on an unprecedented number of President Obama‘s Executive and Judicial Branch nominations. Now the Republicans are gearing up for the 2014 mid-term elections by running against the Affordable Care Act, rather than running for anything. That could prove to be a big mistake.

The one-sentence key to great political messaging

Remember Messaging Maxim #4: Feed the Narrative? Well, before you feed the narrative in your political communications, you have to have a narrative. And sometimes you have to remind your listeners — and yourself — that you have a narrative. In this video, award-winning journalist Tom Junod (Esquire, GQ, etc.) gives a simple, one-sentence trick for journalists that is perfectly adaptable to political communicators of all kinds:

The right way to frame the Affordable Care Act

If you watch or listen to the Republicans and much of the mainstream media, you might think that the Affordable Care Act is nothing but a website that is having problems. However, Nicholas Kristof published an op-ed in the New York Times last Saturday that sets the record straight, and shows us how to frame the Affordable Care Act properly.

Winning the Affordable Care Act anecdote war

 

Now that Republicans have failed to stop the Affordable Care Act, their next tactic is to battle the Act in an anecdote war. The mainstream television news media love anecdotes, because they are small shiny objects around which the media folks can get their short attention spans. We saw this anecdote tactic play out, for example, during the recent GOP shutdown, when the media reduced many big, important issues about government to a small sideshow dispute over the World War II Memorial.

The Republicans’ ludicrous “negotiation” definition

Republicans have already revealed their strategy in the GOP shutdown: take America hostage by shutting down the federal government, and then criticize President Obama and Congressional Democrats for not “negotiating” major concessions, including defunding the Affordable Care Act, in return for Republicans reopening the government. Republicans skillfully repeat this word “negotiate,” but their definition of the term is absurdly narrow. In this context, Republicans only mean that President Obama should negotiate away popular Democratic principles and new laws while he has the GOP shutdown gun pointed at his head.

Lawrence O’Donnell makes Anthony Weiner look good

http://www.youtube.com/watch?v=mVSOe-sx2gw

This past Monday, Anthony Weiner scheduled some 13 televised interviews in a last-ditch effort to improve his flagging campaign chances in the New York Mayoral primary that took place the next day. The last of these scheduled interviews was with Lawrence O’Donnell, host of MSNBC‘s “The Last Word.” Viewers should have gotten a hint that the interview would not go well when O’Donnell tweeted earlier in the day that:

For his last TV appearance before election Anthony Weiner will grace at 10pm. But I just can’t think of anything to ask him.

Sure enough, as seen in the video above, when Weiner appeared on “The Last Word,” O’Donnell said, “I have really just one question for you…: What’s wrong with you?” The interview devolved from there into what Weiner accurately characterized as a “split screen harrangue” by O’Donnell, who seemed obsessed not with Weiner’s sexting, but with the ex-Congressman’s years of public service and failure somehow to work for free after resigning from the U.S. Congress. It was beyond rude and bizarre. It was poor journalism. By the end, Weiner came off as a completely sympathetic figure and O’Donnell, ironically, was the picture of an ass.

This “interview” should be shown in journalism school with the caveat: If you’re being paid hundreds of thousands of dollars a year to be a “journalist” and you schedule a tv interview with a public figure, either ask real questions or, if you admittedly can’t come up with any, cancel the interview.

 

 

 

 

 

Don’t take on political comedians like Bill Maher

 

Bill Maher, who says he is the most frequent guest on “The Tonight Show with Jay Leno” over the past 20 years, sat with Leno Tuesday night and proved once again why political comedians are killers. Maher recapped his feud with Donald Trump, calling Trump an “insufferable racist,” an “egomaniac,” and perhaps most insulting of all, “a pop reference from the 80s. In return, Trump merely posted a couple of pathetic tweets attacking Leno and Maher:

“I’ve always defended @jayleno but he never defends me. He’s not a loyal person & I now understand why everybody dumped him. Jay sucks!”

“I hear this moron @billmaher said nasty things about me (hair etc—boring) on the terminated @jayleno show. Stupid guy/bad ratings!”

Bill Maher is part of a slate of political comedians, including Jon Stewart, Stephen Colbert, some of their cohorts such as John Oliver, and John Fugelsang, with whom, if you’re a politician, you just don’t want to tangle. These guys write the best material, in some cases along with their writers, and deliver it in deft ways. Recall Stewart’s appearance on CNN’s “Crossfire” in 2006, slamming hosts Tucker Carlson and Paul Begala for “hurting America.”

It’s also worth noting that all of this effective and funny political comedy is coming from the Democratic or progressive side. When Republicans and conservatives try political comedy, it falls painfully flat.

Bill Maher and this crop of political comedians are looked to not just as a top source of comedy, but as a top information source as well. They deserve both honors.

 

 

 

 

 

CNN leads news with Miley Cyrus, gets nailed by the Onion

 

CNN has done it again. On a day filled with important news about Syria, Martin Luther King, Fort Hood and more, CNN.com led its headlines yesterday with … Miley Cyrus at the Video Music Awards. Deservedly, the Onion had a field day with this, writing a satirical piece so biting and truthful that CNN.com’s managing editor, Meredith Artley, had to take to Twitter to say that she didn’t in fact write the Onion piece.

CNN, you may recall, made its bones with fabulous in-person coverage of the first Gulf-War in 1991. How sad that CNN has now twerked its way down to its current level of “journalism.”

Virginia isn’t for Republicans

A new Quinnipiac University poll released today in the 2013 Virginia Gubernatorial election shows Democrat Terry McAuliffe leading Virginia’s Republican Attorney, General Ken Cuccinelli, by 48-42 percent. These results could be a bad omen for Republicans around the country, for a number of reasons:

Messaging Maxim #5: Make it Personal

During the 2009-2010 debate over the Affordable Care Act, Messaging Matters called for the Obama administration and the Democrats in Congress to put forth a procession of people who could tell their personal stories about being denied healthcare insurance or coverage. That did not happen, at least until very late in the process, and the ACA’s reputation never quite recovered from unanswered or poorly answered Republican attacks. What we were calling for can now be termed Messaging Maxim #5: Make it Personal.