We’ve been writing and speaking about the Democratic Party’s need for better messaging efforts for a good two years, and have been focusing on it for much longer than that. We wrote “A Messaging Manifesto For Democrats” in 2010. We’ve repeatedly cited UC Berkeley linguistics professor George Lakoff and his book “Don’t Think of an Elephant!” for its all-important discussion of issue framing. Sometimes it’s been a lonely effort.
Not any more.
A few days ago, a post by blogger Jill Klausen entitled “5 Words and Phrases Democrats Should Never Say Again” appeared on the influential Crooks and Liars political blog. The post talked about the need for sharp, effective Democratic messaging, and even mentioned George Lakoff. Now others are getting in on the act too.
We welcome this growing effort by Democrats (and progressives who may not call themselves Democrats) to recognize the need to compete with the Republican Party’s effective message machine. Democrats perhaps are at a disadvantage in this area, because we think for ourselves, have lots of good ideas, and don’t fall in line easily. Nevertheless, these efforts at improving political communication by and for Democrats are critical, and if we join our efforts together, they will become even more powerful. And we’re going to join together. Stay tuned.
It’s difficult to pinpoint the moment when the Republican Party began committing political suicide. It may have been when Republican Congressman Paul Ryan came up with a plan to end Medicare as we know it, and almost all Republicans in Congress signed onto the plan. Whatever that moment was, the Democrats have used the Republicans’ extremist overreaching to find their own voice, with considerable success. That Democratic narrative can be boiled down to the phrase “the Republicans don’t represent you, and we do.”
Analysts on all sides of the political spectrum are calling the payroll tax cut extension a clear win for the Democrats and a significant political loss for the Republicans and their House Speaker, John Boehner. During the debate over extending the payroll tax cut, it appeared that Democrats finally hit their communications stride. For example, check out the above video featuring Democratic Senator Charles Schumer of New York, who appeared on December 22 on MSNBC’s “The Ed Show” with host Ed Schultz. Here’s what Schumer, who appears at about 2:40, said:
“What they (the Republicans) have done this whole year is play brinksmanship and paralysis.”
“The American people have pretty good sniffers, and they’re beginning to smell that this Tea Party is extreme, and not really interested in what’s good for America…. They’re basically trying to paralyze government and get nothing done.”
“It is true that people are upset with government. But it’s not because it’s doing too much, it’s because it’s doing too little to help them.”
The Republicans’ flip-flop over the payroll tax cut, being against it before they were for it, “doesn’t pass the laugh test, and again, the American people sort of saw through that”.
“Since September, we (the Democrats) have done a lot better. Why? Well, we have focused on the economy, jobs, and income inequality.”
On tax policy, the Democrats “separated the middle class from the millionaires.”
“The American people are with us, not with the Republicans, on those issues” (jobs, the economy, and income inequality).
I had the opportunity to speak to former Democratic Congressman Alan Grayson of Florida recently, and asked him about political messaging, something for which Grayson is very well known. Grayson’s most famous speech, the one that put him on the political map, is the one shown in the video above, from the floor of the House of Representatives during the height of the debate over President Obama’s Affordable Care Act in September 2009. In his speech, Grayson said:
It’s my duty and pride tonight to be able to announce exactly what the Republicans plan to do for health care in America… It’s a very simple plan. Here it is. The Republicans’ health care plan for America: “don’t get sick….” If you have insurance don’t get sick, if you don’t have insurance, don’t get sick; if you’re sick, don’t get sick. Just don’t get sick.… If you get sick America, the Republican health care plan is this: “die quickly.”
Before the past few Thanksgivings, some media outlets have run pieces advising readers or viewers on how to respond to right-wing, Fox-concocted talking points that one or more relatives might regurgitate at the dinner table. As the above video from this past November 23 indicates, Ed Schultz invited Occupy Wall Street hero Jesse LaGreca on MSNBC’s “Ed Show” to do just that. Jesse does a good job using logic, facts, and figures to respond to the right-wing talking points raised by Ed. However, if you’re simply being reactive rather than proactive in these situations, you’ve already lost the political argument.
Daily Kos blogger Jesse LaGrecarecently became Occupy Wall Street‘s first bona fide media star when he gave a scathing interview to Fox “News” (see video above). Note how Jesse takes the loaded, biased questions from Fox’s Griff Jenkins and reframes them to answer the questions by listing almost all major Progressive talking points. Jesse was so effective that Fox reportedly has not even aired the interview.
This is an important lesson for Progressives and Democrats, which goes back to the Messaging Manifesto For Democrats: rather than reacting within the Right’s biased framing of issues and questions, which occur whenever they appear on Fox for an interview, Democrats and Progressives must “create and repeat their own powerful frames through which to characterize the issues and their solutions.” And that’s exactly what Jesse LaGreca does.
Based on this interview and subsequent television appearances, Jesse LaGreca certainly has a future in activism, political communications, and, if he wants, politics too.
President Barack Obama gave a stunning speech yesterday in front of the “functionally obsolete” Brent Spence Bridge connecting Ohio and Kentucky. The President’s speech touting his American Jobs Act marks a sharp turnaround from the cool, professorial, unemotional Barack Obama that America has become used to, and which many voters dislike. This time, as with his recent speeches to promote the American Jobs Act, Obama is doing almost everything right regarding effective political messaging:
The following is a list of phrases widely used by Republicans in the political arena. These simple, catchy phrases, many of which were developed using focus groups, are part of the Republicans’ successful, coordinated effort to frame issues in their favor. See how many of these phrases you recognize as part of everyday political discourse that you read or hear in the media or in discussions with people you know. Notice how nearly all of the phrases are loaded terms, framed by the Republicans to benefit their party and/or to criticize the Democratic Party.
The summer of 2010 was the second summer in a row in which Democrats lost control of the political message, and the news cycle. Given the 2010 election results, how did that work for you?
What’s the Problem?
In the summer of 2009, Republicans and their Tea Party surrogates took over Congressional town hall meetings, repeating false phrases such as “government-run health care.” Democrats dawdled for weeks, and when they finally responded, all they could muster was “no it isn’t.” Guess who won that battle? The “health care reform” law passed by the Democrats who control Congress and the presidency was severely watered down.
