Last night, President Barack Obama gave an impressive interview to Jay Leno on the Tonight Show. Obama was perhaps as confident and comfortable as he’s ever appeared as President. Why does this matter? Because, in politics, optics matter. Style as well as substance matters. The Tonight Show still gets strong ratings, and viewership across the country soars when President Obama sits down with Jay Leno. So let’s check out what Obama said and how he said it:
The run-up to the 2014 Congressional elections is in full swing. You can be sure that Republicans are sharpening their talking points for the upcoming campaigns. We’ll likely be hearing all about a supposed lackluster economy, tepid employment picture, and that demonic “Obamacare.” Now is the time, therefore, for Democrats and progressives to hone their arguments and talking points to counter those of the Republicans and, better yet, to drive the conversation from the get-go. Here are the three words to use against the Republicans:
During the 2009-2010 debate over the Affordable Care Act, Messaging Matters called for the Obama administration and the Democrats in Congress to put forth a procession of people who could tell their personal stories about being denied healthcare insurance or coverage. That did not happen, at least until very late in the process, and the ACA’s reputation never quite recovered from unanswered or poorly answered Republican attacks. What we were calling for can now be termed Messaging Maxim #5: Make it Personal.
Republicans and conservatives (but I repeat myself) have tried to own the word “freedom.” But we know what “freedom” means to them: freedom from having a job or the right to organize, freedom from having health insurance, freedom for corporations to run amok in America. Liberals have a different view of “freedom.” On July 4th, here is some of what freedom means to a liberal:
Good intentions are not enough. The facts are not enough. To win in politics, you must go on offense. That’s why going on offense is Messaging Maxim #1. And that’s why the Twitter hashtag #GoodbyeGOP, which has been trending in recent days, is so good.
As extreme right wing Republican U.S. Congresswoman Michele Bachmann of Minnesota announced today that she was quitting the Congress, former mainstream Republican U.S. Senators Robert Dole and Olympia Snowe both told interviewers that the Republican Party has veered dangerously off course. While Bachmann could end up with a broadcasting platform on Fox “News” or elsewhere, Republicans would do well to ignore her and listen to Dole and Snowe instead.
While it’s easy to get caught up in the mainstream media’s focus on the latest small shiny object, Democrats should take a deep breath and ask themselves, “What do we stand for?” In our Messaging Manifestofor Democrats published over two years ago, we provided a possible answer in just two words. Here’s how Democrats can get back to basics and promote fundamental Democratic Party values in the current political and media climate:
Republicans seem to be enjoying this week of small shiny “scandals.” They’d better celebrate while they can, because there are three realities that, if unaddressed, could effectively kill the Republican Party’s national success:
The video above is the latest example demonstrating that U.S. Senator Elizabeth Warren of Massachusetts is the Democrats’ communications rock star, and the conscience — or what should be the conscience — of the Democratic Party. Here, Warren does everything right when introducing her new bill to give students the same rate on their loans as banks get from the Federal Reserve:
President Barack Obama has received glowing reviews once again for his performance at the 2013 White House Correspondents’ Dinner in Washington, D.C. last Saturday night. Audience members, pundits and comedians alike marveled at Obama’s comic timing and his combination of self-deprecating humor and effective jabs at political opponents, and that praise was well-deserved. However, what may have hindered an A performance from being an A+ was that it seemed at times that the President’s self-deprecating humor went too far against himself. You can follow along with the video above and see what you think:
