For over 40 years, Donald Trump has been a media creature. He has successfully used the media, from his books to his TV and radio interviews to his reality TV shows to his tweets, to further his business and political interests. Trump’s love of the spotlight was well rewarded during the 2016 Republican primaries and general election with an astounding $2 billion or more of free media coverage. That’s why Trump’s rookie mistakes towards the media since stepping into the White House are so surprising.