“If one candidate is appealing to your fears, and the other one’s appealing to your hopes, you’d better vote for the person who wants you to think and hope!”
― Bill Clinton
Republicans just got
punished in the Senate for saying “no” to an up or down vote on an unprecedented number of
President Obama‘s Executive and Judicial Branch nominations. Now the Republicans are gearing up for the 2014 mid-term elections by
running against the Affordable Care Act, rather than running
for anything. That could prove to be a big mistake.
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Remember Messaging Maxim #4: Feed the Narrative? Well, before you feed the narrative in your political communications, you have to have a narrative. And sometimes you have to remind your listeners — and yourself — that you have a narrative. In this video, award-winning journalist Tom Junod (Esquire, GQ, etc.) gives a simple, one-sentence trick for journalists that is perfectly adaptable to political communicators of all kinds:
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If you’re a progressive and you follow the mainstream media, you might think that all you’re supposed to do lately is play weak defense against the attacks on implementation of the Affordable Care Act. That’s exactly what Republicans want — for progressives and Democrats to cower under the Republican agenda (which includes destroying the ACA), like a boxer pinned in the corner. But Messaging Maxim #1 is Go On Offense. That means to come out of the corner swinging, by pushing the progressive agenda. Here are some items on the progressive agenda, in case you’ve been following mainstream media “news” and have forgotten:
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http://www.youtube.com/watch?v=WLZPHkYfukA
Last Thursday on CNN‘s “Crossfire,” Louisiana Senator David Vitter took a double shot from Van Jones and Vermont Senator Bernie Sanders regarding the Affordable Care Act. It was a clash of Republican messaging versus Democratic messaging, and, for once, the Democrats won the battle.
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It’s almost that time of the year again, when every Thanksgiving gathering will have at least one old uncle who’s a right wing blowhard. Old Uncle Ralph, after a few Budweisers, will no doubt spout the latest Fox talking points on “Obamacare,” Benghazi or something else. The good folks at Environmental Working Group have come up with some good talking points of their own regarding one of the conservatives’ pet issues, climate change.
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If you watch or listen to the Republicans and much of the mainstream media, you might think that the Affordable Care Act is nothing but a website that is having problems. However, Nicholas Kristof published an op-ed in the New York Times last Saturday that sets the record straight, and shows us how to frame the Affordable Care Act properly.
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