“Ability to defeat the enemy means taking the offensive. Standing on the defensive indicates insufficient strength.” —Sun Tzu, “The Art of War”
As we indicated in “A Messaging Manifesto For Democrats”, during the run-up to the 2010 Congressional elections, while Republicans went on offense with charges against the “Ground Zero Mosque” and that “Obama is a Muslim,” “the Democrats weakly offered up rational rebuttals, and then wondered why most Americans weren’t swayed.” Republicans know that, to win political battles, you must go on offense to frame the political debate in your terms, using language favorable to you.
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The summer of 2010 was the second summer in a row in which Democrats lost control of the political message, and the news cycle. Given the 2010 election results, how did that work for you?
What’s the Problem?
In the summer of 2009, Republicans and their Tea Party surrogates took over Congressional town hall meetings, repeating false phrases such as “government-run health care.” Democrats dawdled for weeks, and when they finally responded, all they could muster was “no it isn’t.” Guess who won that battle? The “health care reform” law passed by the Democrats who control Congress and the presidency was severely watered down.
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