By now, most of us are familiar with Anthony Weiner‘s personal behavioral lapses in his Twitter sex scandal. However, Weiner’s public messaging failures in this case were also epic. Weiner adopted a strange strategy of denying part of the story, i.e., that he had sent photos of his underwear-clad crotch to a woman via Twitter, but then saying that he could not state “with certitude” whether the picture in question was of him. This vague answer struck many reporters as suspicious, and they continued their media feeding frenzy that, within a few days, led to Weiner’s press conference where he did an about-face and admitted that the picture in question was of him, that he sent the photo, and that he had sent similar photos and/or had similar online exchanges with approximately six other women. Now Weiner’s political career hangs by a thread.
So what could, and should, Weiner have done differently, messaging-wise, once the initial stories about him were publicized?