Tag Archive: NFL

Instead of getting distracted, drive the narrative

 

Puerto Rico devastation from Hurricane Maria

Back in February 2011, we published Messaging Maxim #1: Go On Offense. Perhaps some folks need a refresher course. In that post, we wrote, “If you’re fighting a political battle on the other side’s rhetorical turf, you’ve already lost.” At the time, such advice was referring to phony cultural issues like “Ground Zero Mosque” and “is President Obama a Muslim?” that Republicans had ginned up and repeated everywhere they could (see Messaging Maxim #2: Rinse and Repeat). With their herd mentality, the mainstream media then picked up these issues and focused their broadcasts, cablecasts and column space on them.

Fast forward to today. Donald Trump and the Republicans are doing the same thing again, and it’s working. Currently, the phony cultural issues are: “Kneeling NFL Players” and “Harvey Weinstein.” To those, you can add, “NBC and CNN Licenses.” By next week, expect different cultural issues.

Donald Trump, the Great Divider

Armed white supremacist in Charlottesville, VA

Successful presidents of both political parties are usually the ones who, in times of crisis or difficulty, rise above partisanship and unite America. There are many examples of this, from Abraham Lincoln literally keeping the Union together, to Franklin Roosevelt leading us against Germany and Japan in World War 2, to Ronald Reagan eulogizing the Challenger Space Shuttle astronauts or calling upon Soviet head of state Mikhail Gorbachev to “tear down” the Berlin Wall, Bill Clinton soothing a shocked America after the Oklahoma City bombing, George W. Bush standing with firefighters at the World Trade Center site after the 9/11 attacks, and Barack Obama successfully hunting down and killing Osama bin Laden. We may not agree with the policies these presidents pursue after such crises (for example, Bush’s Iraq War), but at least for a time, these leaders make us feel like we’re part of one big, strong nation.

Unfortunately, this is not the case with Donald Trump. Rather than being a Great Uniter, he has repeatedly proven himself to be the Great Divider, usually along racial and ethnic lines. Indeed, Trump essentially begun his presidential run during Barack Obama’s presidency by being one of the head cheerleaders in the “birther” movement, which questioned Obama’s Americanism and his birth certificate. Trump then ran his own presidential campaign in a divisive manner from the get-go, saying in his presidential announcement speech about Mexican immigrants:

They’re bringing drugs. They’re bringing crime. They’re rapists.

From there, Trump has pitted one group (often his base of white males) against another, including the following partial list:

Trump’s treasonous troubles

Donald Trump on the campaign trail in March of this year.

Donald Trump on the campaign trail in March of this year.

Donald Trump is not having a good week. Trump managed to cast himself as both unpatriotic and treasonous within the space of a few days. First, Trump invited Russia to commit cyber espionage against the U.S. in order to influence the upcoming presidential election in Trump’s favor, which many have called possibly treasonous or at least a violation of the Logan Act. Then Trump attacked the Gold Star family of Captain Humayun Khan, a U.S. soldier of Muslim faith who was killed in Iraq in 2004 while protecting his troops. Not surprisingly, Hillary Clinton‘s lead against Donald Trump is now growing.