Tag Archive: Chuck Schumer

The Democrats and the power of Why

Democratic Scrabble

Much has been written about the Democratic Party’s new economic theme which it unveiled in July. This new theme is called “A Better Deal.” Unfortunately, a lot of the feedback for the Democrats over their new messaging has been negative. Much of the criticism centers around the fact that “A Better Deal” is not an organic, positive slogan or underlying message, but rather a comparison to Donald Trump and the Republicans. Indeed, the terminology plays off of Trump’s first and most famous book, “The Art of the Deal,” as well as Trump’s frequent use of the word “deal” in both business and political situations. There is a reason why we came up with Messaging Maxim #8: Don’t use the other side’s labels. Doing so is like playing on the other team’s field, with the other team’s rules. It gives your opponents an advantage and has an air of “me too” desperation. Why couldn’t the Democrats come up with their own, more original and inspiring theme?

The solution may lie in what’s called “the Power of Why.”

Democrats finally come up with a positive theme

President Franklin Roosevelt, who called his agenda the “Fair Deal”

This week, Democratic Party leaders finally revealed their positive unifying agenda for America. On Sunday, House Minority Leader Nancy Pelosi, the second highest-ranking elected Democrat, published an op-ed in the Washington Post. Yesterday, Senate Minority Leader Chuck Schumer, the highest-ranking elected Democrat, published his op-ed in the New York Times. The Democrats are calling their plan “A Better Deal.”  According to Schumer’s op-ed:

Democrats will show the country that we’re the party on the side of working people — and that we stand for three simple things. First, we’re going to increase people’s pay. Second, we’re going to reduce their everyday expenses. And third, we’re going to provide workers with the tools they need for the 21st-century economy.

On Payroll Tax Cut, Democrats Find their Message

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Analysts on all sides of the political spectrum are calling the payroll tax cut extension a clear win for the Democrats and a significant political loss for the Republicans and their House Speaker, John Boehner. During the debate over extending the payroll tax cut, it appeared that Democrats finally hit their communications stride. For example, check out the above video featuring Democratic Senator Charles Schumer of New York, who appeared on December 22 on MSNBC’s “The Ed Show” with host Ed Schultz. Here’s what Schumer, who appears at about 2:40, said:

  • “What they (the Republicans) have done this whole year is play brinksmanship and paralysis.”
  • “The American people have pretty good sniffers, and they’re beginning to smell that this Tea Party is extreme, and not really interested in what’s good for America…. They’re basically trying to paralyze government and get nothing done.”
  • “It is true that people are upset with government. But it’s not because it’s doing too much, it’s because it’s doing too little to help them.”
  • The Republicans’ flip-flop over the payroll tax cut, being against it before they were for it, “doesn’t pass the laugh test, and again, the American people sort of saw through that”.
  • “Since September, we (the Democrats) have done a lot better. Why? Well, we have focused on the economy, jobs, and income inequality.”
  • On tax policy, the Democrats “separated the middle class from the millionaires.”
  • “The American people are with us, not with the Republicans, on those issues” (jobs, the economy, and income inequality).