Tag Archive: health care

How to Beat the Republicans on the “Government” Issue

Republicans have been running against “government” at least since Ronald Reagan‘s 1980 presidential campaign. Willard Romney fired the latest salvo in the Republican War On Government last Friday when he stated that we should not have “more firemen, more policemen, more teachers,” as President Obama wants, but rather, we should “get the message of Wisconsin” (referring to Governor Scott Walker‘s victory in his recent recall election) and “cut back” on these essential public servants. Some pundits called Romney’s statement a “gaffe”, and even Governor Walker, who targeted public employee unions in Wisconsin after taking office, disagreed with Romney.

Apparently, Romney’s gaffe was in going from the general Republican talking point (attacking “government” or “unions”) to the specific (targeting teachers, cops and firefighters, many of whom are beloved in their communities, for firing). California Governor Arnold Schwarzenegger learned a similar lesson in his first year of office, and the rest of his time as Governor was doomed. The lesson is that a good talking point, which can be made in the most general terms, does not always translate to a successful specific policy. This indicates that, when Republicans spew the usual talking points attacking “government” and “government workers”, we should put Republicans on the spot by asking them which specific programs and which specific workers they would cut.

We should:

President Obama Takes it to the Republicans

Mark the beginning of April as the time President Obama amped up his campaign rhetoric against the Republicans to a new level. First, on April 2, President Obama, as shown in the above video, turned the tables on the Republicans’ long-running charges of “judicial activism” against judges appointed by or aligned with Democrats, and said that if the conservative-controlled U.S. Supreme Court overturns the Affordable Care Act or its health insurance mandate provision, that would be “judicial activism”.

Then, on April 3, President Obama came out swinging against Republican Congressman Paul Ryan‘s budget plan, and, by extension, the entire Republican philosophy of “trickle-down economics.” According to President Obama, the Republican plan, containing more tax cuts for the wealthy and drastic spending cuts for lower income Americans, “is thinly veiled social Darwinism.”

In both of these cases, President Obama followed Messaging Maxim #1: Go On Offense. It was a page taken from the Republican playbook, and it may well be extremely effective.

 

Fox “News” Busted Trying to Slant News — Part One

As this piece from Crooks and Liars last December indicates, a leaked email from Fox “News” Washington Managing Editor Bill Sammon demonstrates how Fox deliberately and calculatedly uses language to slant news stories in favor of Republicans and/or against President Obama and the Democrats.

The issue was health care and, in 2009, Republican language guru Frank Luntz (a name you will likely hear a lot on this blog) advised Fox’s Sean Hannity to use the label “government option” in place of the Democrats’ “public option” proposal, because, according to Luntz, that simple one-word change caused a shift in voter reaction against the public option.  According to Crooks and Liars, Sammon picked up on this advice and sent an email instructing Fox employees: “Please use the term ‘government-run health insurance’ or, when brevity is a concern, ‘government option,’ whenever possible”.

This is why mentions of “Fox ‘News'” will appear in quotes in this blog. It isn’t a news organization. It is the propaganda arm of the Republican Party.

Messaging Maxim #2: Rinse and Repeat

“A lie told often enough becomes the truth.”
Vladimir Lenin

According to PolitiFact, the biggest lie of the year 2010 was the Republicans’ description of the Democrats’ health insurance reform bill as “a government takeover of health care”. How many times did you hear that phrase during the Summer and Fall of 2010? If you followed the news at all, probably hundreds.  That was deliberate, and, according to PolitiFact, the phrase was cooked up by the Republican Party’s language guru, Frank Luntz.  However, leading Republicans made this phrase stick, by repeating it in a highly disciplined manner, whereupon it was picked up by their followers and by the mainstream media. (“Government takeover of health care” or “government-run health care” was also a short, simple, catchy slogan.  As was discussed in a podcast last December,  such simplicity is also key to good political messaging, and will be the subject of another upcoming Messaging Maxim.)

Repetition of political catch phrases such as “government-run health care,” even when the phrases are false, is one of the Republican Party’s strengths. As mentioned in A Messaging Manifesto For Democrats, the GOP has a huge list of such phrases, including “pro-life,” “death tax” and many more.  Leading Republicans repeat these phrases in a disciplined manner every chance they get, such as on the floor of the U.S. House of Representatives and the U.S. Senate, on every news television interview program on which they are invited, in newspaper and online articles, etc.  The result is that the messages, which are framed in a manner favorable to Republicans (and often focus group-tested beforehand),  are echoed in the mainstream media, and they sink into our subconscious, thereby tilting the political battlefield in the Republicans’ favor.

This crucial element of repeating political messages is sorely lacking on the Democratic side. Quick, can you think of one catch phrase to describe any Democratic Party policies (or used by Democrats to describe Republican policies)? They are very few in number. Bill Clinton used “mend it, don’t end it” to try to stave off Republican efforts to cancel federal affirmative action programs.  But that was more than 15 years ago.