Tag Archive: NBC

Instead of getting distracted, drive the narrative

 

Puerto Rico devastation from Hurricane Maria

Back in February 2011, we published Messaging Maxim #1: Go On Offense. Perhaps some folks need a refresher course. In that post, we wrote, “If you’re fighting a political battle on the other side’s rhetorical turf, you’ve already lost.” At the time, such advice was referring to phony cultural issues like “Ground Zero Mosque” and “is President Obama a Muslim?” that Republicans had ginned up and repeated everywhere they could (see Messaging Maxim #2: Rinse and Repeat). With their herd mentality, the mainstream media then picked up these issues and focused their broadcasts, cablecasts and column space on them.

Fast forward to today. Donald Trump and the Republicans are doing the same thing again, and it’s working. Currently, the phony cultural issues are: “Kneeling NFL Players” and “Harvey Weinstein.” To those, you can add, “NBC and CNN Licenses.” By next week, expect different cultural issues.

Social media and the fall of Brian Williams

Brian Williams as Willi Vanilli

Brian Williams as Willi Vanilli

Chris Cillizza wrote a short Washington Post piece last Friday entitled “Who had the worst week in Washington? NBC’s Brian Williams.” Cillizza’s op-ed described how NBC Nightly News anchor Brian Williams was taken down by social media. In particular, Williams was placed on six months’ unpaid suspension, and may lose his job permanently, as a direct result of a Facebook comment by helicopter flight engineer Lance Reynolds, who disputed Williams’ oft-repeated story about being on a helicopter that was hit by enemy fire during the Iraq War. The social media takedown of Brian Williams was a keen observation by Cillizza, but social media are responsible for much than just Brian Williams’ job status. The Brian Williams debacle might be remembered as the moment where social media, and the Internet itself, overtook  television.

Will Michele Bachmann’s Robotic Answers Backfire?

In this recent clip from NBC’s Meet the Press, note how Michele Bachmann answers every one of host David Gregory‘s questions with a talking point. In fact, even where Gregory does a good job of asking a follow-up question because Bachmann avoided his original question, Bachmann comes back a second time with the same talking point. That reflects a lot of discipline on Bachmann’s part. The question is whether Bachmann’s robotic answers will backfire on her.