Tag Archive: video

Messaging Maxim #3: There’s an Invention Called Video


Newt Gingrich is the latest politician to be nailed by his own words stated on camera. Gingrich seems to be stuck in a 1990s political messaging mentality. Back then, unless a dogged interviewer had the smoking gun videotape statement ready to roll, a la Michael Douglas‘ video attack on Demi Moore in the movie “Disclosure”, a politician sometimes could get away with making extreme, stupid, or wrongheaded statements, even on camera, because the footage might not swiftly get replayed.

Those days are gone, thanks to YouTube, Facebook, Twitter, and the proliferation of media.