Tag Archive: The Ed Show

Messaging Maxim #4: Feed the Narrative

MSNBC’s Ed Schultz solved a 2012 election mystery on Wednesday, by featuring the man who shot the infamous Willard Mitt Romney “47% video” in a one-on-one interview. What made the video by bartender Scott Prouty so devastating to Romney’s presidential campaign was that Romney’s controversial “47%” remarks, as well as other statements, such as those regarding a brutal Chinese sweatshop that Romney visited with the purpose of purchasing for Bain Capital, fed into a narrative that already existed about Romney as:

On Payroll Tax Cut, Democrats Find their Message

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Analysts on all sides of the political spectrum are calling the payroll tax cut extension a clear win for the Democrats and a significant political loss for the Republicans and their House Speaker, John Boehner. During the debate over extending the payroll tax cut, it appeared that Democrats finally hit their communications stride. For example, check out the above video featuring Democratic Senator Charles Schumer of New York, who appeared on December 22 on MSNBC’s “The Ed Show” with host Ed Schultz. Here’s what Schumer, who appears at about 2:40, said:

  • “What they (the Republicans) have done this whole year is play brinksmanship and paralysis.”
  • “The American people have pretty good sniffers, and they’re beginning to smell that this Tea Party is extreme, and not really interested in what’s good for America…. They’re basically trying to paralyze government and get nothing done.”
  • “It is true that people are upset with government. But it’s not because it’s doing too much, it’s because it’s doing too little to help them.”
  • The Republicans’ flip-flop over the payroll tax cut, being against it before they were for it, “doesn’t pass the laugh test, and again, the American people sort of saw through that”.
  • “Since September, we (the Democrats) have done a lot better. Why? Well, we have focused on the economy, jobs, and income inequality.”
  • On tax policy, the Democrats “separated the middle class from the millionaires.”
  • “The American people are with us, not with the Republicans, on those issues” (jobs, the economy, and income inequality).