Tag Archive: Nancy Pelosi

The Democrats and the power of Why

Democratic Scrabble

Much has been written about the Democratic Party’s new economic theme which it unveiled in July. This new theme is called “A Better Deal.” Unfortunately, a lot of the feedback for the Democrats over their new messaging has been negative. Much of the criticism centers around the fact that “A Better Deal” is not an organic, positive slogan or underlying message, but rather a comparison to Donald Trump and the Republicans. Indeed, the terminology plays off of Trump’s first and most famous book, “The Art of the Deal,” as well as Trump’s frequent use of the word “deal” in both business and political situations. There is a reason why we came up with Messaging Maxim #8: Don’t use the other side’s labels. Doing so is like playing on the other team’s field, with the other team’s rules. It gives your opponents an advantage and has an air of “me too” desperation. Why couldn’t the Democrats come up with their own, more original and inspiring theme?

The solution may lie in what’s called “the Power of Why.”

Democrats finally come up with a positive theme

President Franklin Roosevelt, who called his agenda the “Fair Deal”

This week, Democratic Party leaders finally revealed their positive unifying agenda for America. On Sunday, House Minority Leader Nancy Pelosi, the second highest-ranking elected Democrat, published an op-ed in the Washington Post. Yesterday, Senate Minority Leader Chuck Schumer, the highest-ranking elected Democrat, published his op-ed in the New York Times. The Democrats are calling their plan “A Better Deal.”  According to Schumer’s op-ed:

Democrats will show the country that we’re the party on the side of working people — and that we stand for three simple things. First, we’re going to increase people’s pay. Second, we’re going to reduce their everyday expenses. And third, we’re going to provide workers with the tools they need for the 21st-century economy.

Time to go to war against the Republicans

When Osama bin Laden declared war on the United States twice in the 1990s, Americans didn’t react until the 9/11 attacks years later. That didn’t work out so well. Yet Republicans quietly, then more noisily, declared war on the Democrats years ago, and have successfully fought their war against the Democrats, and America, every day since then, with near-impunity. It’s time for Democrats to go to war against the Republicans.

No Need to Say the Republican War On Women “is Real”

Why do Democrats always seem to snatch weakness from the jaws of strength? The Republican War On Women is an important issue for Democrats. It’s another vivid example of how Republicans favor big corporations and wealthy individuals instead of middle class Americans. Republicans keep providing ammo in their War On Women, from trying to redefine rape to attempting state-sponsored rape in Virginia to Ted Nugent‘s latest vile attacks on Nancy Pelosi and Debbie Wasserman-Schultz. In other words, we know the Republican War on Women is real. So there’s no need to say it’s real.

Saying the Republican War On Women “is real” sounds defensive, as if the assertion is in doubt. It isn’t. Like gravity and the curvature of the Earth, the War On Women is now so obvious that it no longer needs to be proven. When Democrats play defense, they lose. When the Republicans say President Obama‘s Affordable Care Act is “socialist”, do they then explain that “socialism in the Democratic Party is real”? No. When the Republicans say the Democratic-sponsored Buffet Rule is “class warfare”, do you hear them say “and class warfare is real”? Nope. The Republicans have learned Messaging Maxim #1: Go on Offense.

Democrats also need to go on offense and have the confidence to talk about the Republican War On Women without backpedaling to say it’s “real”. We need to point to the almost daily salvos fired by Republicans in this war, and  say that the Republican War On Women is hurting families, and hurting America.