Tag Archive: Jesse Jackson

Political Phrases Used by Democrats

A year ago, we posted the list of Political Phrases Used by Republicans. These are words and phrases the Republicans use and repeat in order to tilt the political playing field in their favor. We expressed the desire to create a similar list of Democratic and progressive phrases, but feared there were too few even to make a list.

Now, a year later, we dare to begin creating the list of phrases that Democrats use, or should use, to help level the playing field against the Republicans. Thus far, however, the list is modest, which is precisely why we wrote A Messaging Manifesto For Democrats. Therefore, we ask for your suggestions in the comments (or via Twitter) as to additional phrases that the Democrats either (a) are using, or (b) should use, and we’ll add the appropriate ones to the list. Hopefully, this list will at some point begin to approach the Republican list in length and effectiveness.

Also, when you compare the Democratic and Republican lists, notice the differences. Democrats tend to focus on things like hope, family, and health, while Republicans focus a lot on life vs. death and good vs. evil. This precisely reflects the competing Democrats’ “nurturing parent” and Republican “strict father” models identified by linguistics professor and political language guru George Lakoff.

Here’s the list: