Tag Archive: Ground Zero Mosque

Republicans’ low profiling

Rally for Travon Martin at Univ. of Minnesota

Rally for Travon Martin at Univ. of Minnesota

On a recent ski trip, we noticed two types of profiling: First, the lift operators at the bottom of the mountain scanned the lift tickets of some skiers and snowboarders, but not others, to make sure they had purchased a ticket that day. It seemed like only younger and less affluent-looking snowboarders were being checked, while older, prosperous-looking skiers were not. That night, at a nice restaurant in town, the host told some younger, scruffier looking snowboard types that it would be an hour and a half wait for a table, and then told an older, affluent looking couple that they could get a table in just ten minutes.

Messaging Maxim #1: Go On Offense

“Ability to defeat the enemy means taking the offensive. Standing on the defensive indicates insufficient strength.” —Sun Tzu, “The Art of War”

As we indicated in “A Messaging Manifesto For Democrats”, during the run-up to the 2010 Congressional elections, while Republicans went on offense with charges against the “Ground Zero Mosque” and that “Obama is a Muslim,” “the Democrats weakly offered up rational rebuttals, and then wondered why most Americans weren’t swayed.”  Republicans know that, to win political battles, you must go on offense to frame the political debate in your terms, using language favorable to you.

A Messaging Manifesto For Democrats

The summer of 2010 was the second summer in a row in which Democrats lost control of the political message, and the news cycle. Given the 2010 election results, how did that work for you?

What’s the Problem?

In the summer of 2009, Republicans and their Tea Party surrogates took over Congressional town hall meetings, repeating false phrases such as “government-run health care.” Democrats dawdled for weeks, and when they finally responded, all they could muster was “no it isn’t.” Guess who won that battle? The “health care reform” law passed by the Democrats who control Congress and the presidency was severely watered down.