CNN‘s desperate attempts to raise its flagging ratings have led to actions that can be viewed as either sad or comical. CNN spent months devoting the majority of its coverage to the missing Malaysia Airlines flight, MH 370, beyond all reasonable proportion given that there were no new developments for days on end. The result was hours of cringworthy speculation, including the infamous moment where Don Lemon asked:
[W]hat if it was something, fully, that we don’t really understand? A lot of people have been asking me about that, about black holes and on and on and on, and all these conspiracy theories. Let’s look at this, ah, Noah says, ‘what else can you think? Black hole? Bermuda triangle?’ And then Deji says, ‘Huh? Just like in the movie LOST?’ It’s also referencing the Twilight Zone, which is a very similar plot. That’s what people are saying… is it preposterous…?
Now that even CNN has had to curtail its MH 370 coverage due to lack of any news, CNN Worldwide President Jeff Zucker recently gave some hints as to his plans for CNN’s direction. What emerged is an audience-driven format that seems to bear little resemblance to actual news coverage.