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Republicans and conservatives, which are curently one and the same, love to come up with short, catchy labels for things. Here’s a list of popular Republican political phrases. Those labels and phrases are always loaded, either in favor of the Republicans, against the Democrats, or both. So, if you’re a Democrat, a liberal or a progressive, why would you ever use those Republican labels, making them even more popular so they get taken up by the mainstream media and become part of our vernacular? The answer is, you shouldn’t. But plenty of Democrats, liberals and progressives are making this mistake lately. Here are a few examples of Republican-loaded phrases that Democrats, and thus the mainstream media, are using all over the place. Hopefully, these will serve as a reminder to cut it out:
President Bill Clinton once proclaimed, “the era of big government is over.” That did not turn out to be entirely true, but what we all should want is good government. The Winter Olympics in Sochi, Russia are a good example of bad government. A personal anecdote from here at home provides an example of good government.
Republicans successfully use neuro linguistic programming (NLP) in their political messaging. That is, Republicans use and repeat loaded words or short phrases connected with names, issues, programs, bills, laws etc. in order to make voters feel a certain way. Thus, you can find many examples of Republicans praising other Republicans as “strong leaders” who take “decisive action.” On the flip side, Republicans use negative-sounding (and often flat-out false) terms like “liberal media” and “death panels” to achieve a negative effect. Republicans frequently use words such as “Muslim,” “Kenyan” and “socialist” for this reason after uttering President Obama‘s name. A list of many of these loaded Republican phrases is contained here. Through repetition, these Republican terms often sink into our brains and affect the way we feel.
While it’s easy to get caught up in the mainstream media’s focus on the latest small shiny object, Democrats should take a deep breath and ask themselves, “What do we stand for?” In our Messaging Manifesto for Democrats published over two years ago, we provided a possible answer in just two words. Here’s how Democrats can get back to basics and promote fundamental Democratic Party values in the current political and media climate:
Last September, we published a post about how, under the Constitution, presidents don’t have individual control over the economy, and that economic improvement requires the assistance of Congress. We noted that many voters seem to be under the mistaken impression that presidents control America’s direction themselves, in part because of the cult of personality that the media have built up around the office of the president. Sure enough, at President Barack Obama‘s press conference on the sequester last Friday (see video above), two “reporters” furthered this erroneous cult of the presidency. Here, from the press conference transcript, are their exchanges with President Obama:
The hottest Republican buzzword today is “freedom.” It shows up in NRA talking points, names of groups like FreedomWorks, names of bills like South Carolina’s Firearms Freedom Act, which would exempt guns manufactured and used in South Carolina from federal gun safety laws, and elsewhere. That’s because, like motherhood and apple pie, everyone favors “freedom.” Moreover, the word is designed to root into voters’ subconscious to make the talking points, organizations and bills more appealing. It’s brainwashing. If you doubt that, check out how the right-wing National Taxpayers Union counted the number of times the word “freedom” appeared in the Democrats’ 2009 health care bill. But Democrats are the true defenders of freedom, if only they would go on offense and say so. Here’s how:
With the second Presidential debate between Barack Obama and Willard Mitt Romney around the corner and the third debate just six days later, President Obama should follow these four time-tested principles of successful political communication to gain the debate advantage:
With his name and his residence in conservative Orange County, California, Maurice Bradford could be an attorney or an accountant. But instead he’s Macarone, a self-styled “rap activist” who is carving out a niche as a hip-hop spokesman of the political Left. Messaging Matters caught up with Macarone after his recent performance to benefit Cenk Uygur‘s Wolf PAC: