Category Archives: Messaging Maxims

President Obama slams Republicans on Affordable Care Act

President Obama held a press conference yesterday (see video above), and it turned into a masterful attack by the President against Republicans on the Affordable Care Act:

Is President Obama getting his Democratic mojo back?


Yesterday, President Barack Obama gave a stirring speech at the LBJ Presidential Library in Austin, Texas, to mark the 50th anniversary of President Lyndon B. Johnson‘s signing of the 1964 Civil Rights Act. In his speech (see video above), Obama talked about America’s struggle over civil rights for minorities, the heroism of President Johnson in getting the law passed, and the continued fight over civil rights taking place in America today. Watching President Obama speak from his heart, one has to wonder whether the President has gotten his Democratic mojo back, and whether he intends to continue espousing Democratic Party ideals for the next three years.

Messaging Maxim #6: Keep it Stupidly Simple

 

A friend forwarded the above sound clip, featuring President George W. Bush announcing his Medicare Part D prescription drug plan in 2006. The point of the clip was to show that Bush and the Republicans were all for extending deadlines for health insurance programs until President Barack Obama extended the March 31, 2014 Affordable Care Act signup deadline. But what was perhaps more striking about the Bush clip was its almost childlike simplicity of the language and delivery:

The average premium that seniors pay is a third less than had been expected, just $25 per month instead of $37 per month.

Thanks to this new coverage, America’s seniors are now getting the modern medicine they need at prices they can afford.

During George W. Bush’s presidency, Democrats made plenty of fun of Bush’s “Bartles and Jaymes” simplicity of speech. Before that, Democrats mocked the simplicity of presidential candidate and then President Ronald Reagan. But such simplicity often works. Indeed, Reagan became known as “The Great Communicator.” For these reasons, we now list Messaging Maxim #6: Keep it Stupidly Simple.

What Democrats can learn from General Patton

The 1970 movie “Patton” is best remembered for its opening speech by George C. Scott as General George S. Patton, standing in front of a giant American flag (see audio above). The speech, primarily written by Francis Ford Coppola and based largely on snippets by Patton himself, could serve as an inspiration to Democrats for the upcoming 2014 election:

Fox News’ two-pronged attack on food stamps and California

Judy Oerly gathers food she will be taking home from the Central Pantry in Columbia, Mo., on 10/4/13.

Judy Oerly gathers food she will be taking home from the Central Pantry in Columbia, Mo., on 10/4/13.

Perhaps it’s not a surprise that Fox “News” attacks the federal Supplemental Nutrition Assistance Program (“SNAP”), which Fox and the Republicans refer to by its old-fashioned and perhaps derisive name “food stamps.” Perhaps it’s also not a surprise that Fox “News” attacks almost all things in the great Blue State California, from “liberal Hollywood” to progressive policies such as green energy (which, by the way, is responsible for many good California jobs.) But what might be surprising is that Fox found a way to attack both SNAP and California at the same time, via its “Food Stamp Surfer” story.

Would Chris Christie’s resignation help him run for President?

Gov. Chris Christie Town hall meeting

As Chris Christie faced a devastating weekend of Bridgegate accusations, staff resignations and Super Bowl-related boos, some in the media, such as CNN’s Candy Crowley, openly wondered whether Christie should resign his new position as Republican Governor’s Association Chair. Political talk show host Mark Thompson of the Sirius Progress satellite radio channel recently went a step further, stating that, if Christie resigns as Governor of New Jersey, the Bridgegate investigations that are hounding him could go away, preserving Christie’s ability to run for President. The premise of Thompson’s theory, apparently, is that the voters have a short memory and won’t be thinking about Bridgegate in 2015 and 2016 should Christie toss his hat into the ring.

Liberal talk show host takes down Texas caller

This past Tuesday, Michelangelo Signorile, liberal activist and host of the “Michelangelo Signorile Show” on the Sirius XM Progress channel, obliterated a hateful conservative caller from Texas. Mike did such a masterful job that we asked him to make the audio of the call available, and he graciously obliged (see above). Here’s how the call went, with our breakdown of the juicy parts:

Chris Christie’s American Hustle

Gov. Chris Christie Town hall meeting

Gov. Chris Christie Town hall meeting

It’s no secret that “American Hustle,” one of the most critically acclaimed films of 2013, is based on the “Abscam” scandal that ensnared New Jersey lawmakers. Watching the movie during the past week, as New Jersey Governor Chris Christie’s “Bridgegate” scandal unfolds, it’s nearly impossible not to think of Bridgegate and Abscam together.

Chris Christie has a Mitt Romney problem

Messaging Matters2

Chris Christie‘s “Bridgegate” scandal feeds into an existing narrative about Christie. Thus, Christie might be about to learn the lesson that Willard Mitt Romney learned in 2012 after his “47 percent” remarks were caught on video — that stories which reinforce an existing narrative about a politician typically won’t go away quickly.

Liz Cheney ends Senate bid but Republican Party civil war rages on

Messaging Matters2

According to her campaign website today, Liz Cheney, daughter of former U.S. Vice President Dick Cheney, has ended her bid for U.S. Senate from Wyoming. Cheney’s withdrawal comes as a relief to Senator Mike Enzi, the Wyoming Republican incumbent who Cheney was challenging from the right. Enzi was one of a number of Republican U.S. Senators who are or were facing primary challenges from fellow Republicans aligned with the right wing Tea Party.