Category Archives: Messaging Maxims

Howard Stern, the Democrats’ new best friend

Howard Stern, woke this week

Usually, blunt and crude radio personalities like Howard Stern are not great Democratic role models. That’s because they will often make “edgy” remarks about women, minorities or cultural issues to get a laugh, a reaction and/or higher ratings. This week, however, Stern made comments — not once, but twice — that would cause a Democrat to blush with pride.

First, on his SiriusXM satellite radio show this past Monday, Stern went off on Republicans’ pathological use of the term “woke” as a criticism of Democratic values.:

I kind of take that as a compliment, that I’m ‘woke.’ … To me, the opposite of ‘woke’ is being asleep…. And if ‘woke’ means I can’t get behind [Donald Trump], which is what I think it means, or that I support people who want to be transgender, or I’m for the vaccine — dude, call me ‘woke’ as you f‑‑‑ing want.

As to the Trump supporters who most often use the “woke” term against Democrats, Stern said:

I want to read legitimate news sources. Here’s how ‘woke’ I am: I believe the election was not rigged.

Continuing on the subject of the latest updated COVID vaccine (which many Republicans criticize as “woke,”), Stern added that he recently received it:

I’m not for stupidity…. F‑‑‑in’ science. This f‑‑‑ing country is so great…. I am ‘woke,’ motherf‑‑‑er. And I love it.

As if this weren’t enough to endear Stern to Democrats and rational Independents, on Monday he also attacked MAGA Republican Congresswoman Lauren Boebert for her recent tawdry behavior, which included vaping, groping with her date, taking selfies, etc. in a crowded Denver theater, all of which got the pair kicked out. Responding to a caller who brought up the topic, Stern said:

Lauren Boebert is a disgrace to this country! Forget the politics. She’s in a ti–y dress. She’s with some dude. Looks like she’s obviously vaping, but also looks like she might be grabbing his p—s during ‘Beetlejuice.’

Stern also reportedly “ripped [Boebert] for being a liar after she initially denied that she vaped during the musical.” According to Stern:

I don’t know what’s going on in Colorado. What are they — just got dumb people in Colorado. How do you elect someone like her? …. I mean, how did she win an election? How does a woman like that win an election? You know, there’s certain standards. Once you get caught lying like that, goodbye!

While we would likely choose different language, on this occasion at least, Howard Stern demonstrated to Democrats how to go on offense against the Republicans. For this, he deserves our applause and our attention.

Photo by Bill Norton, used under Creative Commons license. https://is.gd/sRfPnu

Is this the greatest political ad ever made?

Several days ago, Progress Action Fund, which “produces & runs ads to defeat Republicans in swing districts,” came out swinging in Ohio with one of the most hard-hitting political ads we’ve ever seen. Here‘s the ad on YouTube (if you can’t view it below, the previous link also goes to to ad), entitled “Ohio Republicans in Your Bedroom”:

This 30-second ad features a scantily-clad couple in bed, kissing and embracing. The woman asks the man if he has a condom. He reaches for one in a drawer, and all of a sudden another hand grabs it away. It’s a scary-looking old man in a suit, who says:

Sorry, you can’t use those…. I’m your Republican Congressman. Now that we’re in charge, we’re banning birth control.

The woman then shouts at the Congressman:

This is our decision, not yours. Get out of our bedroom!

Let’s mention the Toxic Bird Guy less

Replacing the bird with the Mastodon

This past month, social media platform users and just about everyone else who follows or uses media have witnessed a flurry of movement away from Twitter. So many people are folding their Twitter tents that the activity has been given various monikers, such as #TwitterMigration and #twexit. Messaging Matters is part of this migration, having moved over to the rapidly-growing Mastadon site @MessagingMatters@mstdn.social. The reason for numerous Twitter refugees, of course, is that upon Elon Musk‘s takeover of Twitter, he has systematically wrecked the place, and turned it into a right wing, conspiracy-embracing, Nazi-enabling propaganda network. Musk’s stated intentions of “free speech” have gone out the window, as folks who still post there (such as @joshuatopolsky@mastodon.online) are even reporting that “Twitter is now automatically marking links to mastodon as ‘sensitive’ (aka dangerous) and forcing users who get them to ‘appeal’ the claim.”

Elitist Dr. Oz is the new Mitt Romney

Latest attack on Dr. Oz

In the 2012 presidential election, Republican nominee Willard Mitt Romney inadvertently and repeatedly identified himself as Mr. Elitist/Moneybags/1%, and his Democratic opponent, President Barack Obama, quickly took advantage of the theme. The Obama campaign thus followed our Messaging Maxim #4: Feed the Narrative. Indeed, Romney fed this narrative himself, for example, by talking about his dressage horse Rafalca, revealing that his family travels by car with their dog strapped to the roof, and his infamous “WaWa’s” moment, where, getting the name wrong, Romney claimed to buy “hoagies” at gas station convenience stores. Needless to say, President Obama defeated Romney in a landslide.

Now, 10 years later, TV personality Dr. Mehmet Oz is committing many of these same elitist reveals as the Republican nominee for the U.S. Senate in Pennsylvania. Here is a handy chart showing how Dr. Oz is the new Mitt Romney:

Messaging Maxim #9: Call out the Straw Man

Thanksgiving dinner with a side of Straw Man?

If your Thanksgiving dinner included any lively political discussion, chances are someone brought up a Straw Man argument. This is a type of logical fallacy whereby:

someone takes another person’s argument or point, distorts it or exaggerates it in some kind of extreme way, and then attacks the extreme distortion, as if that is really the claim the first person is making.

In the political arena, Republicans often use the Straw Man against Democratic proposals by making false, overbroad generalizations about the proposals, and then going after the fictional scenario they just concocted. For example, President Joe Biden and Congressional Democrats have proposed, in the Build Back Better legislation that was recently passed by the U.S. House of Representatives, to raise income taxes only on households with over $400,000 annual income. Indeed, many Americans would see lower taxes under the Democratic proposal. But you are hearing Republicans say instead that President Biden and the Democrats want to raise taxes on “middle class Americans.” A similar Republican Straw Man from the past is the PolitiFact Lie of the Year 2010 that President Barack Obama‘s Affordable Care Act was “a government takeover of healthcare,” when in fact the law left our private healthcare and health insurance systems in place. Note that such Straw Man arguments often feed existing political narratives, such as the Republican narratives that Democrats favor “Big Government” and “higher taxes.”

Republican Repetition and the “Fargo” TruCoat scene

Republicans sell politics like selling cars

In one of the early scenes in the Coen Brothers’ 1996 film Fargo,” car salesman (and central figure) Jerry Lundegaard has an exchange with an irate customer and his wife about the unwanted installation of TruCoat on the car they ordered. Here’s part of the exchange, the video for which is linked above:

CUSTOMER
We sat here right in this room and went over this and over this!

JERRY
Yah, but that TruCoat –

CUSTOMER
I sat right here and said I didn’t want no TruCoat!

JERRY
Yah, but I’m sayin’, that TruCoat, you don’t get it and you get oxidization problems. It’ll cost you a heck of lot more’n five hunnert –

CUSTOMER
You’re sittin’ here, you’re talkin’ in circles! You’re talkin’ like we didn’t go over this already!

JERRY
Yah, but this TruCoat –

Not surprisingly, as the scene ends, the salesman has worn down the customer by sticking to and repeating his agenda, and the customer grudgingly pays for something he did not want. This sales tactic is very similar to the Republican Party’s successful use of repetition in the political arena to get what they want, even when most of us do not agree with it.

Final nail in the coffin for “Defund the Police” slogan?

Americans like their police functional, not defunded

“Defund the Police” was a horrible slogan from the get-go. First, after widespread negative reaction, many of the folks on the far left who originated and shared the slogan early in 2020 later backtracked, saying “it doesn’t really mean what it says.” If true, that of course demonstrates that this plain three-word slogan was a lousy one to begin with. Second, “Defund the Police” fed into a false, long-running Republican narrative that Democrats are somehow “soft on crime.” Feeding the other side’s negative narrative about you is something politicians, political parties and organizations should never want to do.

Now comes further proof that the liberal “Defund the Police” slogan, which was rejected by presidential candidate Joe Biden and the mainstream Democratic Party before and after the 2020 elections, was wrong-headed: a new poll from the reputable Pew Research Center which shows that a growing number of Americans want more, not less (or no) spending for police. Some of Pew’s findings are:

–The share of adults who say spending on policing in their area should be increased is now 47%, up from 31% in June 2020. This includes 21% who say funding for their local police should be increased a lot, up from 11% who said this last summer.

–Support for reducing spending on police has fallen significantly: 15% of adults now say spending should be decreased, down from 25% in 2020. And only 6% now advocate decreasing spending a lot, down from 12% who said this last year.

–The share of Democrats who say funding for local police should be decreased has fallen markedly – from 41% in 2020 to 25% today. By comparison, the share of Republicans who prefer less spending – which was already quite low – has moved incrementally lower. Growing shares of Republicans and Democrats alike now say police funding should be increased in their area.

On Afghanistan coverage, the pushback begins

U.S. Air National Guard members welcome Afghan evacuees in Kuwait

Often, the initial “news” coverage of a story is not the final word. Rather, events prove the original coverage wrong, and a strong counter-narrative develops and takes hold. For example, when the website to sign up for Affordable Care Act (ACA) healthcare coverage first went online in late 2013, it had technical problems for a short time. That’s not so unusual, given that the ACA and its website were (a) brand new, and (b) massive in scope. Nevertheless, the media, swayed by Republicans desperate to criticize President Barack Obama, went into a feeding frenzy, which not only covered all the problems with the new ACA website ad nauseam, but implied that the underlying ACA itself (and even Barack Obama’s presidency) therefore must be problematic, which was not the case. Thus, while the initial criticism was damaging to the ACA and President Obama, the website was soon fixed, millions of people signed up for healthcare coverage, and the popularity of this Obama cornerstone grew steadily and has remained high ever since.

Something similar now appears to be happening in Afghanistan. Many in the “news” media (in quotes because it’s more opinion than news) seem to be forgetting that it was Donald Trump who cozied up to the Taliban, first offering to invite them to the Camp David presidential retreat, then signing the agreement to let 5,000 of them out of prison and to pull U.S. troops out. Instead, the media, again fed by the same old dishonest Republican attacks, have been hammering President Joe Biden for the “calamity” and “disaster” of the Taliban taking over control of Afghanistan again, even though Biden had little or no room to prevent that outcome after the deal that Donald “The Art of the Deal” Trump struck. Moreover, it’s not just right wing media who are attacking President Biden. Here, for example, is CNN‘s Chief International Correspondent, Clarissa Ward, expressing feelings rather than investigating facts just a few days ago:

As can be seen after the jump, however, the pushback against these false narratives is beginning to take shape.

Is it too late for Trump?

Black Lives Matter protesters, at odds with Donald Trump

In 2012, President Barack Obama and his reelection campaign team did something very smart: they came out early and defined Obama’s opponent, Willard Mitt Romney, in a very unflattering way before Romney could define himself to the voters. Specifically, the Obama campaign defined Romney as an out-of-touch elitist, Mr. One Percent, with his offshore bank accounts and his dressage horse. This reinforced an existing narrative about Romney, one that Romney himself fed with his “47 percent” video, ultimately leading to Romney’s defeat.

This year, Joe Biden‘s campaign is taking a similar approach towards Donald Trump. Biden smartly has been running a general election-style campaign against Trump from day one. This was a risky strategy, since Biden had to battle some 24 challengers for the Democratic Party presidential nomination before he could run against Trump as the nominee. However, the strategy worked, and Biden is now the official Democratic nominee, something that would have happened sooner if not for primaries that were delayed due to the Coronavirus (COVID-19).

What happens after Trump’s impeachment?

Trump impeachment manager Rep. Adam Schiff, D-Calif., speaks at trial of Donald Trump in U.S. Senate

Last May, when U.S. House Speaker Nancy Pelosi was still reticent to impeach Donald Trump, she explained that Trump was “self-impeaching.” What Pelosi likely meant was that Trump was digging his own political grave, hurting his chances for reelection in 2020. Pelosi’s prediction seems to be coming true now, as the latest polls indicate that the top six Trump challengers for the general election — Joe Biden, Elizabeth Warren, Michael Bloomberg, Bernie Sanders, Amy Klobuchar and Pete Buttigiegall beat Trump in head to head match-ups. This latest good news for Democrats comes as Trump has been impeached (“for life,” as Nancy Pelosi brilliantly said), and is now undergoing a trial for removal in the U.S. Senate.