Monthly Archives: March 2014

Messaging Maxim #6: Keep it Stupidly Simple

President George W. Bush announced his Medicare Part D prescription drug plan in his May 6, 2006 weekly radio address. In implementing Medicare Part D, the Republican Congress was all for extending deadlines for health insurance programs until President Barack Obama extended the March 31, 2014 Affordable Care Act signup deadline. But what was perhaps more striking about Bush’s announcement was its almost childlike simplicity of the language and delivery:

The average premium that seniors pay is a third less than had been expected, just $25 per month instead of $37 per month.

Thanks to this new coverage, America’s seniors are now getting the modern medicine they need at prices they can afford.

During George W. Bush’s presidency, Democrats made plenty of fun of Bush’s “Bartles and Jaymes” simplicity of speech. Before that, Democrats mocked the simplicity of presidential candidate and then President Ronald Reagan. But such simplicity often works. Indeed, Reagan became known as “The Great Communicator.” For these reasons, we now list Messaging Maxim #6: Keep it Stupidly Simple.

Affordable Care Act extension could be a political winner for Democrats

House Minority Leader Nancy Pelosi celebrates 4th anniversary of Affordable Care Act, 3/23/14.

House Minority Leader Nancy Pelosi celebrates 4th anniversary of Affordable Care Act, 3/22/14.

Last night, major media outlets reported that the U.S. Department of Health and Human Services is granting a limited extension of the March 31 deadline to enroll for coverage under the Affordable Care Act for 2014. According to these reports, enrollees who certify that they began the enrollment process by March 31 will be given a brief extension to complete the process.

Predictably, Republicans moved swiftly to attack the ACA extension. For example, on Twitter, many users linked to an early FoxNews” report of the extension, and commented negatively, such as @puristflyfisher, who wrote: “If Obamacare doing so well why more time needed to sign up.”

Aside from the valid reason that this limited Affordable Care Act extension is warranted because of previous difficulties with the healthcare.gov website that has been overwhelmed with 1 million visits this past Monday and over 1.2 million yesterday, the extension could be good politics for the Democrats. Here are some reasons why:

What Democrats can learn from General Patton

The 1970 movie “Patton” is best remembered for its opening speech by George C. Scott as General George S. Patton, standing in front of a giant American flag (see audio above). The speech, primarily written by Francis Ford Coppola and based largely on snippets by Patton himself, could serve as an inspiration to Democrats for the upcoming 2014 election:

When politics becomes a joke

Zombie protester at Sarah Palin rally

Zombie protester at Sarah Palin rally

Democrats and progressives may have noticed a trend lately: your Republican friends or family members send you an email, and they write something like “this isn’t meant to be political, it’s just a joke that I thought was funny.” Then the joke contained in the email is something offensive to President Obama or Democrats. It’s never politically neutral, or making fun of both sides, and never ever makes fun of Republicans. Then if you call out the sender, they tell you you’re being too sensitive, or have no sense of humor, or “can’t take a joke.”

But make no mistake, these Republican jokes are meant to score political points, or at least to make Republicans feel better by hating on Democrats. Humor can take down a politician. Remember Chevy Chase‘s “Saturday Night Live” caricatures of a clumsy President Gerald Ford? Or Tina Fey’s dead-on “SNL” takedowns of Sarah Palin using Palin’s own words? So how about we fight back, and turn the tables on these Republican jokers?

Republicans’ low profiling

Rally for Travon Martin at Univ. of Minnesota

Rally for Travon Martin at Univ. of Minnesota

On a recent ski trip, we noticed two types of profiling: First, the lift operators at the bottom of the mountain scanned the lift tickets of some skiers and snowboarders, but not others, to make sure they had purchased a ticket that day. It seemed like only younger and less affluent-looking snowboarders were being checked, while older, prosperous-looking skiers were not. That night, at a nice restaurant in town, the host told some younger, scruffier looking snowboard types that it would be an hour and a half wait for a table, and then told an older, affluent looking couple that they could get a table in just ten minutes.

At CPAC, it’s all Republican culture war

Empty stage for empty suits at CPAC 2014

Empty stage for empty suits at CPAC 2014

Dispatches from the 2014 Conservative Political Action Conference (CPAC) are coming in, and they’re not pretty. The CPAC conference is being held at the Gaylord Hotel (oh, the irony) in Maryland, and thus far has been a showcase for the Republican Party’s cultural symbols of God (love ‘im), Guns (love ’em) and Gays (hate ’em).

Fox News’ two-pronged attack on food stamps and California

Judy Oerly gathers food she will be taking home from the Central Pantry in Columbia, Mo., on 10/4/13.

Judy Oerly gathers food she will be taking home from the Central Pantry in Columbia, Mo., on 10/4/13.

Perhaps it’s not a surprise that Fox “News” attacks the federal Supplemental Nutrition Assistance Program (“SNAP”), which Fox and the Republicans refer to by its old-fashioned and perhaps derisive name “food stamps.” Perhaps it’s also not a surprise that Fox “News” attacks almost all things in the great Blue State California, from “liberal Hollywood” to progressive policies such as green energy (which, by the way, is responsible for many good California jobs.) But what might be surprising is that Fox found a way to attack both SNAP and California at the same time, via its “Food Stamp Surfer” story.